The 4 Social Media Content Types That Actually Get BOOKINGS
You do not need to go viral to book more voiceover work.
That thirst-trap audio post you spent 4 hours editing?
The awkward lip-sync trend with zero tie-in to your business?
That “fun fact about me as a voice actor” carousel no one saved?
They’re not evil… They’re just not marketing.
If you’re on social media to grow your business — and not your ego — you need to focus on what actually moves the needle.
This is your no-bullshit voiceover marketing guide to using social media strategically — with real VO social media strategies and tactics that work.
What’s the Point of Social Media for Voice Actors?
Social media isn’t about showing off your shiny gear.
Click the cover image above to download the free handbook.
It’s about building awareness, credibility, and connection — all with the goal of helping people hire you.
Let me say that louder for the perfectionists in the back:
Social media is not your portfolio.
It’s simply your first handshake with potential clients.
It’s where you answer the question:
“Why the hell should I pay attention to you instead of the thousand other voice actors in my feed?”
The 4 Types of Content That Actually Convert
This isn’t just theory — it’s straight from social media messaging expert Brandon Lucero’s proven social media content strategy. If you’re serious about growing your voiceover business online, these are your power tools:
1. Self-Identifying Content
This helps your ideal client say, “Oh shit, he’s talking about me here!”
Example: “Corporate video producers don’t have time to chase down late files. Here’s why my VO clients never need to.”
This is how you attract attention without needing a gimmick.
2. Connection Content
This shows you’re human and worth working with.
Example: “POV: The client says ‘just a few lines’ and you get a 3-minute script with 12 acronyms and three emojis.”
It’s relatable, funny, and reminds them you’re a real person, not a bot.
3. Thought Reversal
This challenges assumptions that are keeping your clients stuck.
“No, faster isn’t always better. Great VO takes direction, not just speed.”
It positions you as an expert. A consultant — not just a vendor.
4. Educational Content
Teach them something they actually care about.
“What’s the difference between a TV spot and digital pre-roll? Here’s why it changes your usage quote.”
This kind of content builds trust fast.
I know, it’s a lot to remember. But I got you.
I made a cheat sheet of these content types so you can download it, print it if you need to, and refer to it regularly until you master these content types. Get it FREE here.
But What Platform Should You Use?
Let’s break it down:
Best for branding, visual storytelling, and connection.
Clients scroll here when they want a vibe check.
Think: behind-the-scenes, quick tips, personality-driven posts.
This is your client-getter.
Use it to talk about the business of VO, content production, timelines, file delivery, and results.
Want to promote VO on social media in a way that reaches video producers, creative directors, or eLearning managers? Post here 2–3x a week. Period.
TikTok
If you’ve got strong on-camera skills and improv chops, TikTok for voiceover talent can work.
But know this: it’s not where most clients are. It’s great for visibility, not conversions.
YouTube Shorts
The SEO king.
If you’re creating value-based, keyword-optimized content, this can bring in long-term traffic like nothing else.
The Algorithm Isn’t Your Problem
The problem isn’t the algorithm. It’s the lack of clarity in your message.
If you’re posting random mic setups, vague voiceover memes, or lip-syncing to trends without context… yeah, the algorithm won’t help you.
Instead, try this checklist:
Does this post help my ideal client understand what I do?
Does it position me as professional, reliable, and easy to work with?
Does it give them a reason to remember me?
If not, it’s just noise.
What Voiceover Clients Want to See
This is where most voice actors completely miss the mark.
Your audience isn’t just other voice actors. (Though it’s fine if some of your content builds community.)
But the people who hire you care about:
Fast, clean audio with no hassle
Files delivered the way they like it
A pro who understands deadlines and direction
So your content should reflect that. Examples:
A quick time-lapse of you labeling and splitting eLearning files
A screen recording showing your file delivery structure
A carousel on what “usage” actually means in layman’s terms
This is how you show you’re hirable, not just talented.
Micro-Case Studies
Want a game-changing tip?
Start posting micro-case studies.
“Just wrapped a medical narration for a biotech startup — 80 lines, clean delivery, two minor pickups turned around in under 12 hours. Client’s feedback: ‘Exactly what we needed, thank you!’”
You don’t need the audio or video. You don’t even need a fancy graphic.
Just tell the story. This shows proof, builds credibility, and helps future clients see themselves working with you.
What About Hashtags, Reels, and Algorithms?
Use hashtags that clients follow, not just other voice actors:
• #corporatevideo
• #eLearningdevelopment
• #contentmarketing
• #creativeagency
• #productionlife
Mix that with a few niche tags like #voiceovermarketing or #voiceactorslife, and you’re golden.
As for Reels, do them if they serve your strategy. But don’t rely on them for your business model.
How Often Should You Post?
As often as you can. Like everything else, it’s a numbers game. Entrepreneur Alex Hermozi’s team posts 450 pieces of content a week.
That said… Consistency > frequency.
Posting 2–3 times a week with purpose and strategy beats 7 random posts a week every time.
And don’t sleep on repurposing:
Turn a client FAQ into a carousel
Record a 60-second voiceover myth-busting tip
Turn a LinkedIn post into a Reel with B-roll
You’re not trying to be famous.
You’re trying to stay top-of-mind.
What to Post When You’re Not Booking Much
This one’s hard, but important.
You don’t need to be fake busy all the time.
You just need to stay visible with value-based content. Try:
“3 mistakes I made when I first started in VO that make me a better service partner”
“How I organize file delivery to make my clients jobs easier”
“What I learned from getting ghosted by a dream client”
Be honest, be useful, and always reframe the experience into something your audience can take action on.
Market Smart, Not Loud
You don’t need 10,000 followers.
You need the right people to know you exist, trust your skills, and think of you when they need a voice.
So the next time you plan your content, ask:
Does this show why I’m the right fit for the job?
Does this give them a reason to remember me?
Does this help solve their problem?
If yes — post it. If not — don’t.
Because it isn’t about likes. It’s about leads.
Your Challenge:
Write 3 new posts this week using the 4 content types above:
One educational
One self-identifying
One connection or thought reversal
Track what gets comments, saves, or inquiries — and double down on what works.
Because when you market like a pro, you start getting hired like one.