The REAL Reason Your Voiceover Business Isn’t Growing
So, you’re a voice actor. You’ve got the demos. You’ve got the gear. Maybe even a few clients under your belt. But let’s cut to the chase: none of that matters if no one knows you exist.
This isn’t a post about manifesting clients. It’s about building the kind of marketing engine that actually gets you hired.
And no, we’re not talking about sitting on casting sites all day, playing the audition lottery.
We’re talking about real strategies—ones that actually work.
This is your starting point. A taste of what we go much deeper into during The Rise of the Self-Made Voice Actor, our free webinar series that’s packed with actionable steps, proven strategies, and client-winning frameworks.
But for now? Let’s break down a few smart, strategic, and totally doable ways to market yourself as a voice actor.
First: Stop Marketing to Everyone
One of the biggest marketing mistakes voice actors make?
Trying to be everything to everyone. We talked about this last week.
“I can do commercials, audiobooks, video games, eLearning, corporate explainer videos, museum tours, voicemail greetings, meditation apps…”
Good for you, and I really mean that. It’s good for your business when you have range and can do many things well. But clients don’t want a Swiss Army knife. They want a scalpel—someone who specializes in solving their specific problem.
So instead of shouting into the void with a generic message, niche down.
Example:
If you want to book corporate explainers, your website, demos, and LinkedIn profile should scream “Corporate Voiceover Specialist.” Not “jack-of-all-genres.”
Specificity isn’t limiting. It’s liberating. It makes your message clear, your outreach more effective, and your value instantly recognizable.
Build a Brand, Not Just a Profile
A casting profile is a parking space. A brand is a billboard.
Most voice actors are focused on audition platforms, but here’s the problem: those sites don’t belong to you. Your client base should. They can change the rules and/or go belly up at any time, and you’re screwed.
You’ve got to build a personal brand that works even when you’re not online.
Here’s what that looks like:
A website that shows who you serve, what you do, and how you do it—fast.
Messaging that speaks to the client’s needs, not your “passion for storytelling.”
A visual identity that feels professional, not pieced together in Canva at 2 a.m.
An email signature that doesn’t trip spam filters.
Direct Marketing: The Strategy Most Voice Actors Avoid (But Shouldn’t)
If you’re not actively reaching out to potential clients, you’re waiting around for someone to hand you work.
That’s not a strategy. That’s a lottery.
Direct marketing is the most predictable, scalable way to build a voiceover business. And no, it doesn’t mean spamming 100 people with a generic message that starts with “I hope this email finds you well.” 🤮
It means:
Finding companies that already use voiceover (think explainer video studios, eLearning developers, podcast editors, etc.)
Researching the decision-makers (hint: they’re often on LinkedIn)
Sending well-crafted, relevant emails that show how you can solve a specific problem
This is one of the core pillars we teach in our upcoming free 3-Master-Class Series, The Rise of the Self-Made Voice Actor—because when done right, it works like a charm. (And no, it’s not about being pushy or salesy.)
Use LinkedIn Like a Pro (Not a Lurker)
Most voice actors treat LinkedIn like a résumé graveyard. You’re better than that.
If you’re a business owner, LinkedIn is your digital handshake. It’s where people go to vet you. It’s where clients are already hiring.
So let’s clean up your act:
Headline: Make it client-facing. “Helping brands sound more human | Corporate Narration Specialist” > “Voice Actor at Self-Employed”
About Section: Use it to speak to client pain points, not your childhood dreams.
Activity Feed: Post. Comment. Be visible. If you’re lurking, you’re losing.
A strategic LinkedIn presence increases your credibility and makes your direct outreach 10x more effective.
Demos That Sell, Not Just Sound Nice
Yes, your demo should sound professional. But more importantly, it should feel relevant.
If you’re trying to book medical narration, but your demo includes a beer ad and a wacky character voice? That’s noise, not value.
Your demo is a sales tool. It should showcase:
Your range within the genre you’re targeting
How you solve a client’s problem (clear, credible, compelling delivery)
Industry-appropriate tone and pacing
Remember: One genre per demo. No Frankenstein reels. No “skip to 1:07 to hear my corporate stuff.”
Leverage the Power of Consistency
You don’t need to post daily. You don’t need a podcast. But you do need consistency.
Here’s what that might look like:
One or two client-focused posts per week on LinkedIn
50 direct outreach mails every weekday
Quarterly outreach to past clients
Consistency builds trust. Trust builds bookings.
It’s not about being everywhere. It’s about being reliably visible to the right people.
Upgrade Your Email Game
If your email outreach looks like this: “Hi, I’m a voice actor. Let me know if you ever need one.”
You’re doing it SO wrong.
Effective introductory marketing emails:
Show an understanding of the client’s needs and challenges.
Mention concisely how you solve them, and
Include a call to action to listen to your demos
Want a shortcut? That’s exactly why we created VO ClientConnect™ GPT—a custom AI tool that drafts smart, strategic cold emails for voice actors, that you can then edit to capture your authentic personal voice.
Your Mindset Matters (Yeah, Really)
This is where most voice actors tap out.
They try marketing for two weeks, don’t get results, and decide it’s “not working.”
But marketing isn’t a microwave. It’s a crockpot. The results take time—but they compound.
Here’s the truth:
You won’t hear back from every email. Not even close.
Not every LinkedIn post will go viral.
Your first 100 or 200 auditions might not land a gig.
But if you’re doing the right things consistently, you will start booking.
That’s why inside The Rise master class series, we focus not just on tactics, but on building a gritty, no-BS mindset that doesn’t fall apart at the first “no.”
Recap: 7 Marketing Moves That Actually Work
Niche your message—clarity wins.
Build a brand, not just a profile.
Use direct outreach—the right way.
Maximize LinkedIn as a marketing tool.
Create targeted demos for each genre.
Stay consistent, even when it’s quiet.
Work on your mindset—because this game is mental.
Want the whole skinny? Grab Your Spot in the Free Webinar Series
This post just scratched the surface.
If you want the full blueprint—the step-by-step strategies, the frameworks, the examples, the systems that actually work—you need to attend The Rise of the Self-Made Voice Actor.
It’s free. It’s live (and yes, there will be replays available for a very limited time). And it’s built for voice actors who are tired of guessing and ready to get strategic.
Register now and save your seat
You’ll walk away with a plan. Not fluff. Not theory. A real, usable plan to start booking better clients and building a career that actually pays.
See you inside. 👊