Write LinkedIn Articles That ATTRACT Voiceover Clients
If you’re not using LinkedIn articles to market your voiceover business, you’re leaving money and credibility on the table.
Get my free Quick-Start Guide: Publishing Your First LinkedIn Article. Click the image above.
For many part-time voice actors, the dream of going full-time feels like a pipe dream. You’ve got the talent, the demos, and maybe even a few clients, but breaking through the noise is a real challenge.
LinkedIn articles offer a strong, low-competition way to position yourself as an expert in the voiceover industry and attract clients who want to work with you.
In this post, I’m going to share a step-by-step strategy for using LinkedIn articles as a voiceover marketing tool.
You’ll learn why LinkedIn is uniquely cut out for voice actors, how to write articles that resonate, and how to turn readers into paying clients.
Why LinkedIn Articles Are a Game-Changer for Voice Actors
LinkedIn: More Than Just a Job Board
Most voice actors think of LinkedIn as a professional networking site for corporate jobs or an online resumé. But it’s much more than that.
LinkedIn is a content platform where thought leadership and expertise get you noticed. Publishing articles here is all about demonstrating your knowledge, building trust, and positioning yourself as a go-to expert in your niche.
On Instagram or TikTok, short-form content is fleeting and mostly entertainment-focused. But LinkedIn articles have longevity, Stamina. Staying power. They stay searchable, shareable, and can be discovered by potential clients months or even years after you publish them. This means your work compounds over time and creates a lasting footprint that builds your VO brand.
Voiceover Marketing Meets LinkedIn’s Professional Audience
Voiceover marketing is all about connecting with the right clients: advertisers, producers, content creators, and agencies who need your voice. LinkedIn’s user base is full of these decision-makers. When you publish insightful articles that address their pain points, showcase your expertise, or educate them about the voiceover process, you’re speaking directly to your ideal clients.
That’s not cold outreach. It’s warm, inbound marketing. People find you because you’ve positioned yourself as an expert, not because you spammed them with DMs.
How to Write LinkedIn Articles That Position You as a Voiceover Expert
Step 1: Choose Topics That Showcase Your Expertise and Solve Client Problems
The best LinkedIn articles don’t talk about how great you are, they provide actual value to your intended buyers. Think about the questions your clients ask or the misconceptions they have about voiceover work.
Here are some example ideas:
“Why Professional Voiceover Marketing Is the Secret to Better Client Relationships”
“How to Choose the Right Voice Actor for Your Brand: Insider Tips”
“The Hidden Costs of DIY Voiceover and Why Hiring a Pro Saves You Money”
“Voiceover Trends in 2025: What Brands Need to Know”
“How Voice Actors Can Use LinkedIn to Generate Leads Without Cold Calling”
Each article should educate, inform, or inspire your audience. When you solve problems or answer questions, you build authority and trust.
Step 2: Write with a Narrative, Storytelling Tone
People remember stories, not sales pitches. Start your articles with a strong hook or a personal story that draws readers in. For example:
“Eight years ago, I was juggling a full-time job and voiceover gigs on the side, struggling to get noticed. Then I discovered the power of LinkedIn articles and everything changed.”
Use your voiceover journey to connect emotionally with your reader/buyers. Share challenges, breakthroughs, and lessons. That’s what makes your content relatable and memorable.
Step 3: Optimize for Voiceover Marketing Keywords
Remember, LinkedIn is also a search engine. To get found, your articles need to include relevant keywords naturally. Based on research, focus on terms like:
voice over
voiceover
voice talent
professional voice actor
commercial voiceover
narration services
corporate narration
eLearning narration
explainer video voice
video narration
Incorporate these keywords in your title, subheadings, and throughout the article without keyword stuffing. This helps LinkedIn’s search algorithm (and Google) serve your content to the right audience.
Building Your Voiceover Brand Through LinkedIn Articles
Consistency Is Key: Publish Regularly
One article won’t make you an overnight success. The magic happens when you publish consistently, whether that’s once a week or twice a month. Regular posting keeps you top of mind with your buyers and signals to LinkedIn that you’re an active, credible VO professional.
Engage With Your Audience
Don’t just publish and ghost. Respond to comments, ask questions, and engage with clients and other VAs on LinkedIn. The interaction builds relationships and expands your reach.
Repurpose Your Articles for Maximum Impact
Turn your LinkedIn articles into blog posts, email newsletters, or social media snippets. This multiplies your content’s value and drives traffic back to your LinkedIn profile, where clients can learn more about what you can do for them.
Battling Your Bullshit: Crushing Common Fears About LinkedIn Articles
“I’m Not a Writer”
You don’t need to be Malcolm Fucking Gladwell to crush this thing. Start with short, simple articles. Use your own authentic writing voice. If writing feels daunting, consider dictating your thoughts or hiring a freelance editor.
“I Don’t Have Time”
Quality over quantity. Even one well-written article a month can make a difference. Schedule your writing time like you would a client session or a meeting.
“Will Anyone Read My Articles?”
Yes. LinkedIn’s algorithm favors content that sparks engagement. Share your articles in relevant LinkedIn groups, tag clients or collaborators, and promote them on other platforms to increase visibility.
The Technical Side: How to Publish LinkedIn Articles That Get Noticed
Step-by-Step Guide to Publishing
Log in to LinkedIn and go to your homepage.
Click “Write an article” under the post creation box.
Add a compelling headline with your primary keyword.
Use subheadings (H2, H3) to break up text and improve readability.
Include images or videos to make your article visually appealing.
End with a clear call to action (e.g., “Contact me to discuss your next project”).
Publish and share widely.
Tracking Your Success
Use LinkedIn’s analytics to monitor views, likes, comments, and shares. Pay attention to which topics resonate most and refine your strategy accordingly.
Why LinkedIn Articles Are Your Secret Weapon for Voiceover Business Growth
If you’re serious about going full-time as a voice actor, you need a strategic marketing approach that builds your brand and attracts clients. LinkedIn articles offer a unique, low-competition platform to position yourself as a voiceover expert, generate leads, and grow your business sustainably.
Start today. Write your first article, share your story, and watch over time how your career transforms from a side hustle into a thriving full-time business.
Ready to unlock the power of LinkedIn articles for your voiceover career? Your journey to becoming a recognized voiceover expert starts with just a single article.
Don’t wait. Start writing and start attracting now.