Back in February, I recapped my research talking to almost 70 voice actors last Fall, and announced the development and launch of The VO Freedom Master Plan (VOFMP).
Here’s an update on what’s happening right now.
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There’s no way around it.
You can rationalize, make excuses, laugh it off, sweep it under the rug, and flat-out refuse to believe it.
The truth is (and there are very few truths in voice-over) it’s a numbers game.
One or two sit ups a day won’t make you fit.
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The idea that you need to be everywhere all the time on social media is simply not true. And it’s not healthy for our industry because of the individual overwhelm and compromised quality of the collective content we’re producing.
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As you can imagine, I talk to a lot of voice actors and follow several hundred on social media. As a result, I see a lot of messaging from voice-over talent.
One trend I see across social media is the strong tendency to wave a paper sword in their messaging.
Huh?
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Can Google be a good source of leads? Sure. It’s by far the world’s largest and best search engine. Stands to reason that if you’re searching for something on the Internet, Google is usually a good place to start.
Except it’s not. Because the thinking is backward.
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My original hypothesis that people are getting stuck and quitting is very real. There is commonality around the frustrations and sticking points. The problem is definable.
Which means the solution is definable.
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One of the most common concerns for new voice actors as they begin their voice-over journeys is, “I don’t have any (or very few) credits to my name. I haven’t worked with anyone (or very many) clients yet. How do I still market myself and what do I do?”
It’s the classic college grad’s dilemma, right? “How will anyone hire me with no experience and if no one hires me how will I get any experience?”
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