Posts in business
5 BIG CHANGES to LinkedIn in 2024: What VOICE ACTORS NEED to Know

LinkedIn's got a ton of changes in store for 2024. And if you're not up to date, then you could be missing out on huge opportunities and getting left behind.

LinkedIn is bringing a massive change to creator mode, a dedicated services section, search filters, and a whole lot more.

In this video, I'll break down five big LinkedIn changes for 2024, what they mean for you as a freelancer, as a voice actor, and maybe most importantly, how to update your LinkedIn profile to take maximum advantage and have the best possible effect in light of all these changes.

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3 HARD FACTS for Freelancers & Voice Actors - Straight Truth

If I asked a hundred voice actors, what do you do for a living? How many do you think out of that 100 would include the word freelance? Probably zero. And yet, if you're a voice actor, you're a freelancer.

We get so down in the weeds with all things voice actory, and sometimes we forget that we are freelancers first, and that many of the issues and problems and challenges and obstacles that we face are not at all unique to voiceover.

Freelancing is literally exploding in this country, and there's some evidence to show that it is around the world as well. And as voice actors, we are part of the freelance community.

Today, I'm going to break down three hard freelancing facts for you if you're a voice actor or, more importantly, a freelancer.

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Your 6-Point Plan to ROCK VOICE OVER and LIFE in 2024

You have a choice. You can decide right now that you're going to keep doing what you've been doing and keep getting what you've been getting.

Or, you can decide right now that you're done with excuses, done with kidding yourself, and done with half-assing your career and your life.

I said in last week's episode, there are two kinds of people in the world: those that make excuses and those that make it happen. And the fact of the matter is, you can't make it happen without a plan.

Decide. Right now. You're either going to rock the coming year or it's going to rock you.

You already know without me even having to ask you if you executed in the past year or not. If you kept the promises you made to yourself or not. If you were consistent or not.

Now, doing the same things next year as you did this year only makes sense if you made significant progress this year. If you didn't make significant progress this year and you've decided you're done making excuses and you're ready to make it happen, then listen up.

Today, I'm going to give you a six-point plan for killing in the coming year.

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The 6 BIG Reasons YOU'LL QUIT VO

If you are a professional voice actor or audiobook narrator, you have one job, and that is to stay in the game as long as possible. Voice over is not a long game. It's an infinite game.

Author Simon Sinek says that in finite games like football or chess, the players are known, the rules are fixed and the end point is clear. The winners and losers are easily identified.

But in infinite games like business or yeah, voiceover or even life itself, the players come and go. The rules are changeable and there is no clearly defined endpoint.

In VO we know this. The players come and go all the time. People every day are coming into and going out of this business. The rules of voiceover are changing all the time. This audition wants natural and authentic. This one wants a classic announcer. Yet, this third one wants quirky and offbeat and on and on and on and on.

And of course, in voiceover, as in all business, there is no clearly defined endpoint. That's why you hear it often referred to as a journey. There is no destination. Again, your job as a video pro is to stay in the game as long as possible.

So, what are the biggest threats to staying in the game? I'm so glad you asked, because that's exactly we're going to talk about today.

Here are the six reasons you'll quit voice over.

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Should I Get into Voice Over? 9 CRUCIAL Questions

Several times a week, people reach out to me, and I'm sure I'm certainly not the only one and say, “People say, I have a nice voice. Should I get into voice acting?”

My answer used to be, “Sure. This is a great business, and it's the best job I've ever had. And second isn't even close. Come on in!”

And while that's still true as much as it ever was, my answer has changed.

Voice over and voice acting isn't for everyone.

Some don't have the talent. Some don't have the drive. Most think it's something it's not - and that is a quick way to easy money with no experience.

So how do I answer the question? Should I get into voice over truth fully when I know little to nothing about the person answering the question?

Today I'm going to do just that. So, if you're considering getting into the voiceover field, if you're wondering if you're cut out to be a professional voice actor, I have nine questions for you that will help you answer that question.

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Is Voice Over Work DRYING UP?!? THE 6 BIG CAUSES

As I touched on in my last video, 2023 has been a slow year for voiceover. In fact, this might be the first year in the 21st century that we can honestly say that voiceover work has not… available work… has not grown year over year.

There's no hard data that I know of in the voiceover industry that shows the exact amount of available work. But I talked to a lot of people in this business and pretty much everybody agrees it's been a down year.

This has also been the year that A.I. has exploded onto the scene.

Terms like generative AI were barely on our radar a year ago and they're now part of our everyday lexicon. A year ago, A.I. Voices was a term and a concept we all knew and were aware of and knew was coming. But nobody had any idea what that was going to mean for 2023.

Now, that said, if we agree that voiceover is in a bear market then that begs the question: why?

There are six main reasons VO is slow right now and I'm going to break them down for you today.

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This Rate "Guide" Is RIDICULOUS! DO NOT USE IT!

I recently posted on social media a great guide from the website of a well-known coach in this business.

And today I call bullsh*t. I'm going to break down exactly why I think this entire rate guide is a crap sandwich and be specific about the damage it does to voice actors and the industry as a whole.

You may want to put on coveralls. This is going to get messy.

I want to make it clear that this is not an attack on this coach personally, but it is an opposition to his teachings and practices in this rate guide which I believe are harmful to the careers of voice actors who put this right guide into practice and damaging to the industry as a whole.

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The TOP 7 REAL Reasons You’re Not Booking VO Jobs

It's no secret. Actors historically are notoriously bad business people. We just are.

And statistically, we're even bad at booking work, something that we're supposed to be able to do as part of the job.

Even elite voice actors book maybe 5 to 10 out of every 100 auditions they do. And chances are you're booking way less than that. And today I'm going to teach you why.

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Top 7 Myths About Becoming a Pro Voice Actor

Let's face it. There's a lot of B.S. and myths out there about becoming a voice over actor, a professional VO actor, and about the voiceover industry in general. And sadly, a lot of this bullshit is put out by snake oil salesman, so-called coaches in this business who will fleece you from your money or pick your pocket. And I'm not being disingenuous.

So today we're going to bust the top seven myths about becoming a pro voice actor. And we're going to set the record straight.

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SAG-AFTRA Strike: The Most Important Moment in THE HISTORY OF ACTING

SAG-AFTRA is on strike, and it can be very confusing to non-union actors and voice actors, and those who aren’t actors.

Today I’m gonna break down the major issues around the strike, why this is a watershed moment in the history of acting (and no, I’m not overblowing it), and why non-union actors should not only pay attention, but should absolutely support the strike and advocate for us all.

Remember that episode of friends, when Joey lost his health insurance?…

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Are You Serving SPAM? Demystifying Email Deliverability

One of the biggest objections I hear from voice actors is I don’t want to be spammy in my email marketing. And I get what people are saying here, and they’re right. They don’t want to be perceived as sending irrelevant, salesy, sleazy messages to poorly targeted, or not targeted at all, people.

In other words, if they reach out to prospects, they want that to be a quality engagement and I 110% support that philosophy.

BUT there’s another kind of spam. And it’s this second kind that you may be sending and not even know it. It’s unintentional spam. It’s messaging that you’ve taken the time to craft, taken the time to target your prospects, taken the time to try to do all the things right, and yet it’s not even making it to your prospect’s inbox, because the ESPs, the email service providers are marking it as spam and culling it from the system before you’ve ever had the chance to say Hello.

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Contracts: To Use, or Not To Use... THAT Is the Question...?

Today, we're talking about the importance of using contracts for voice actors and outline the benefits and protections they offer. This video emphasizes the need for clear expectations, protection of rights, payment security, scope management, liability limitations, professionalism, and dispute resolution.

While formal contracts are generally recommended, I also mention situations where email communication may be acceptable as a substitute, such as for informal or small-scale projects with trusted clients or established working relationships.

However, the acceptance and validity of using email as a substitute may vary depending on jurisdiction and I advise seeking legal advice.

We wrap up by providing resources, including a book on voiceover legal matters, an AI and Synthetic Voices rider for contract addendum, a recommended entertainment lawyer, and a link to my own policies page for setting clear expectations.

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Overcome Common Objections and BOOK the Gig

As a voice actor, as really any freelance creative writer, developer, designer, you name it, your ability to attract and retain clients is going to be key to your success. And as a freelancer, you're going to run into some pretty common customer objections. And those customer objections can get in the way of or at worst, completely derail closing deals and booking gigs.

And when I say common objections, I'm not kidding. They happen all the time.

Today I'm going to help you do just that. We're going to explore some common customer objections. And I'm going to give you some strategies to overcome them so you can close more deals and book more gigs.

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Voices.ai Is Here - IS the AI Voices Sky Falling?

David Ciccerelli and Voices have finally launched their AI product called unshockingly, Voices dot ai. It’s here kids. It’s like the lump of coal you’ve been waiting to get in your stocking for years now. Except Santa-relli has been telling you all along what a good little girl you are. And somehow the whole time you knew the coal car was gonna be backing up with a big black nugget with your name on it.

It's here. Let’s break it down.

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GVAA Rate Guide: CRAZY Origin, Present & EXCITING Future Plans

The GVAA Rate Guide creator, David Toback, tells the crazy story of how the guide that our industry depends on was an accident, how he founded it with Cristina Milizia, what it is, WHY it's so crucial for talent to use it when quoting professional voice over rates, and what some of the exciting future plans for the guide are.

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Get Paid ON TIME: Freelance Billing Practices that WORK

One of the biggest pains in the butt for freelancers and voice actors is just getting paid on time. I know tons of freelancers and voice actors who have right now outstanding invoices, past due invoices, and I even know several who have been stiffed completely by clients.

It's rare, but it happens.

Today we're going to talk about how to manage your billing practices so that you minimize the risk to your own business while still maintaining a positive relationship with your clients. But most importantly, you get paid on time.

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Voice Over Career Suicide – AI, TTS, VO Contracts, & More

Today, we talk with Robert Sciglimpaglia, noted VO attorney and voice actor, who warns us how to avoid bad voice over contracts regarding AI, text to speech, synthetic voices, and more.

We recently told the story of one voice actor who’s own voice she discovered on an AI voices website without her knowledge.

Rob explains how Microsoft, Amazon, Apple, and Google have been building voice databases for years, how companies like Revoicer are operating legally and ethically, and most importantly, how to protect yourself from discovering your own voice on an AI site.

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