One of the biggest objections I hear from voice actors is I don’t want to be spammy in my email marketing. And I get what people are saying here, and they’re right. They don’t want to be perceived as sending irrelevant, salesy, sleazy messages to poorly targeted, or not targeted at all, people.
In other words, if they reach out to prospects, they want that to be a quality engagement and I 110% support that philosophy.
BUT there’s another kind of spam. And it’s this second kind that you may be sending and not even know it. It’s unintentional spam. It’s messaging that you’ve taken the time to craft, taken the time to target your prospects, taken the time to try to do all the things right, and yet it’s not even making it to your prospect’s inbox, because the ESPs, the email service providers are marking it as spam and culling it from the system before you’ve ever had the chance to say Hello.
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