Posts in mindset
Wanna Grow Your Voice Over Business? CUT the Crap!

This time of year, early January, everybody's fired up about their New Year's resolutions. I hate them, but I understand them.

Typically, New Year's Eve resolutions mean setting new goals, which means breaking those down into new added behaviors. It's the psychology of achieving more by doing more and I myself subscribed to it for a very long time.

What we don't talk about is the fact that still, even in this new year, there are still only 24 hours in a day and seven days a week. But every year, we add all these new behaviors to the days and weeks that are already crammed full with existing behaviors. And by Valentine's Day, your brand new treadmill is used for drying clothes.

So why are some voice actors, some freelancers, some people successful and others aren't?

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Your 6-Point Plan to ROCK VOICE OVER and LIFE in 2024

You have a choice. You can decide right now that you're going to keep doing what you've been doing and keep getting what you've been getting.

Or, you can decide right now that you're done with excuses, done with kidding yourself, and done with half-assing your career and your life.

I said in last week's episode, there are two kinds of people in the world: those that make excuses and those that make it happen. And the fact of the matter is, you can't make it happen without a plan.

Decide. Right now. You're either going to rock the coming year or it's going to rock you.

You already know without me even having to ask you if you executed in the past year or not. If you kept the promises you made to yourself or not. If you were consistent or not.

Now, doing the same things next year as you did this year only makes sense if you made significant progress this year. If you didn't make significant progress this year and you've decided you're done making excuses and you're ready to make it happen, then listen up.

Today, I'm going to give you a six-point plan for killing in the coming year.

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The 6 BIG Reasons YOU'LL QUIT VO

If you are a professional voice actor or audiobook narrator, you have one job, and that is to stay in the game as long as possible. Voice over is not a long game. It's an infinite game.

Author Simon Sinek says that in finite games like football or chess, the players are known, the rules are fixed and the end point is clear. The winners and losers are easily identified.

But in infinite games like business or yeah, voiceover or even life itself, the players come and go. The rules are changeable and there is no clearly defined endpoint.

In VO we know this. The players come and go all the time. People every day are coming into and going out of this business. The rules of voiceover are changing all the time. This audition wants natural and authentic. This one wants a classic announcer. Yet, this third one wants quirky and offbeat and on and on and on and on.

And of course, in voiceover, as in all business, there is no clearly defined endpoint. That's why you hear it often referred to as a journey. There is no destination. Again, your job as a video pro is to stay in the game as long as possible.

So, what are the biggest threats to staying in the game? I'm so glad you asked, because that's exactly we're going to talk about today.

Here are the six reasons you'll quit voice over.

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Should I Get into Voice Over? 9 CRUCIAL Questions

Several times a week, people reach out to me, and I'm sure I'm certainly not the only one and say, “People say, I have a nice voice. Should I get into voice acting?”

My answer used to be, “Sure. This is a great business, and it's the best job I've ever had. And second isn't even close. Come on in!”

And while that's still true as much as it ever was, my answer has changed.

Voice over and voice acting isn't for everyone.

Some don't have the talent. Some don't have the drive. Most think it's something it's not - and that is a quick way to easy money with no experience.

So how do I answer the question? Should I get into voice over truth fully when I know little to nothing about the person answering the question?

Today I'm going to do just that. So, if you're considering getting into the voiceover field, if you're wondering if you're cut out to be a professional voice actor, I have nine questions for you that will help you answer that question.

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The TOP 7 REAL Reasons You’re Not Booking VO Jobs

It's no secret. Actors historically are notoriously bad business people. We just are.

And statistically, we're even bad at booking work, something that we're supposed to be able to do as part of the job.

Even elite voice actors book maybe 5 to 10 out of every 100 auditions they do. And chances are you're booking way less than that. And today I'm going to teach you why.

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Top 7 Myths About Becoming a Pro Voice Actor

Let's face it. There's a lot of B.S. and myths out there about becoming a voice over actor, a professional VO actor, and about the voiceover industry in general. And sadly, a lot of this bullshit is put out by snake oil salesman, so-called coaches in this business who will fleece you from your money or pick your pocket. And I'm not being disingenuous.

So today we're going to bust the top seven myths about becoming a pro voice actor. And we're going to set the record straight.

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9 VO Lessons I Learned in the Gym

When you think about it, the gym and the VO booth have more similarities than you might think, and I think the gym is a great metaphor for the booth. Both are dedicated spaces where you’re focusing on self-improvement, on learning new skills, on getting uncomfortable and stretching and literally growing. In both you have tools for feedback – in the gym it’s a mirror, in the booth, it’s your headphones and studio monitors. Both have coaches or trainers to help guide us.

So, let's dive into the 9 voiceover lessons I've picked up from an unlikely place - the gym.

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Feeling Overwhelmed: Relieve Stress & Simplify Your VO Life

Loneliness. Doubt. Knowledge gaps. Distraction. Overwhelm. Rejection.

Voice actors battle these struggles every day and oftentimes they lead to unfocused action, wasted resources, poor decision-making, and feelings of overwhelm (or VO-verwhelm).

Without the right support and resources, it's no wonder why so many voice actors and audiobook narrators burn out before achieving their dreams.

VO-verwhelm is a real thing, and today we’re going to talk about what it is, and how to recognize the feelings of overwhelm, reduce stress, and simplify your VO life.

Here are 7 strategies to tame the overwhelm beast:

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NEW! VO Pro – A Private Global Community JUST for Voice Actors

There are a million voice over Facebook groups and most of them are great, but let’s face it, Facebook itself is a toilet and all the groups are largely the same thing – it’s an online forum and that’s mostly it. Discord is powerful but looks like Slack on meth and has a big learning curve.

So the question has been how do we leverage the power of community to help educate, connect, and support voice actors in a way that we currently haven’t been able to reach.

How do we bring together growth-minded, driven voice actors who are committed to their craft, along with top coaches, the best educational tools in the business, and help them more deeply connect with each other, learn from each other, and support one another?

Well, I have an answer: VO Pro.

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The ONE Thing that Changes EVERYTHING in VO and LIFE

There's one hack, one great secret. One thing you can do for your growing your voiceover business. And it's so powerful that it works for not just growing your video business, but for improving your physical fitness, your mental fitness, and your emotional intelligence. It works for improving your relationships.

It's the difference between setting goals and achieving them. Between a dream and reality.

And it's so simple to understand that even a sixth grader can get it. And when I say what it is, you will kick yourself because you already know it to be true.

So what is this cheat code to all good things in your life?

Two words…

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WHY IS THE VOICE OVER COMMUNITY SO SPECIAL?

The VO community to me is far and away the most supportive, uplifting, collaborative, encouraging group of people I have ever been around. That to me is clear. What is not clear, what really want to get to the heart of is… WHY? Why are voice actors and audiobook narrators so…kind and helpful and all the good things?

WHY? I asked our community on social media recently this very question… Why do you think it is? Does voice acting attract better people? Or does it just bring out the better in us? And if so, why? How?

And that’s what we’re gonna dig into today. As answered by you.

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Surviving in VO – Growing Relationships & Income Streams

Alright, let's take voice over out of it for a minute, okay? One in four jobs in the next five years. This is not just voice over. This is globally. One in four jobs is set to change because of factors like artificial intelligence, global supply chain issues, green energy and digitization.

One in four. That's not just voice over. That's the world over.

But it's clear in the next 5 to 10 years, maybe longer, that the ways that we go about finding work and generating personal income will change rapidly. But stick around because while there's a lot of not-so-great news, there's also a lot of great news for voice actors and freelancers who can learn to navigate this brave new world.

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Will ChatGPT KILL Voice Acting?!?!?

ChatGPT. A.I.. Text to speech. Speech to speech. Are the digital boogeymen finally here to decimate voice acting and beat us up and take our lunch money?

Today we're going to talk about ChatGPT specifically and A.I. in general to kind of make sense out of all the fear and hype in the voice acting community.

With the rise of artificial intelligence and machine learning, a lot of us are asking ourselves, Well, hell, how do we even stay relevant in a world that is changing at lightspeed?

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How To Drive AMAZING Voice Over Client Experiences

Here's a question: How do you drive an exceptional customer experience, one that generates loyalty among your customers and drives repeat and recurring business? It all starts with understanding customer needs.

And today, we're going to talk about understanding and identifying customer needs, using Maslow's Hierarchy of Needs and just how that applies to the service business of Voice Over.

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How Voice Over Saved My Mental Health

I was in a dark place.

I had been through a series of three jobs in three years. I had largely failed at all of them. I was a single dad. I was paying my bills, but just barely, living paycheck to paycheck. Near the end, I was working for people I didn't respect. I didn't enjoy the job.

I wasn't enjoying any success at the job, and I was pretty sure I was going to be fired within a year. I was approaching 50 and I was sick of at-work politics. Sick of working for other people. Sick at working at jobs I had absolutely no passion for. I was sick of all of it, but I had no real options, no hope.

Plan A was to go back and get another sh*tty job, and there really was no plan B.

Now, just to be clear, I was not suicidal. I was moderately depressed. I loved my son, but I hated my life. I dreaded going to work every day.

But there was one bright spot, and that was voiceover

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KILL Your Fear of Rejection and Failure - 8 PROVEN Methods

“Everything you've ever wanted is on the other side of fear.” That's a quote from George Addair. And it's so true for voice actors. I talked to almost 70 voice actors face-to-face. And by far the biggest fear we have is the fear of failure.

That one root fear permeates everything we do. Fear of auditioning. Fear of rejection. Fear of standing up for our worth. Fear of pushing back on a client. Fear of demanding pro rates. Fear of annoying people. Fear of not executing the audition spec. And the list goes on and on and on.

So today, we're going to give you eight proven methods to kill your fear of failure and rejection.

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A Voice Over Marketing Plan Is CRITICAL to Your Business

It's a cold, hard fact: A voiceover marketing plan is critical to your voiceover business.

Marketing for voice actors is a fraught subject, and most voice actors don't have a voice over marketing strategy, email marketing strategy or even any vague, faint direction in their voice over email marketing. Most voiceover artists are petrified at worst and nauseated at best over marketing for voice actors.

Today, we're going to get you over that fear. So buckle up, Buttercup.

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How To Go Full Time in Voice Over – 7 Steps

Welcome back and welcome to How to Go Full Time in Voice Over. When starting a career in voiceover, figuring out how to become a voice over artist and how to make voice over a full-time career can be daunting. Going full-time in voice over ain't easy. Today, we're going to talk about what it takes to go full-time in the voice over business, including voice over training, voice over marketing tips, voice over coaching, and more.

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