Your 6-Point Plan to ROCK VOICE OVER and LIFE in 2024

You have a choice. You can decide right now that you're going to keep doing what you've been doing and keep getting what you've been getting.

Or, you can decide right now that you're done with excuses, done with kidding yourself, and done with half-assing your career and your life.

I said in last week's episode, there are two kinds of people in the world: those that make excuses and those that make it happen. And the fact of the matter is, you can't make it happen without a plan.

Decide. Right now. You're either going to rock the coming year or it's going to rock you.

You already know without me even having to ask you if you executed in the past year or not. If you kept the promises you made to yourself or not. If you were consistent or not.

Now, doing the same things next year as you did this year only makes sense if you made significant progress this year. If you didn't make significant progress this year and you've decided you're done making excuses and you're ready to make it happen, then listen up.

Today, I'm going to give you a six-point plan for killing in the coming year.

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The 6 BIG Reasons YOU'LL QUIT VO

If you are a professional voice actor or audiobook narrator, you have one job, and that is to stay in the game as long as possible. Voice over is not a long game. It's an infinite game.

Author Simon Sinek says that in finite games like football or chess, the players are known, the rules are fixed and the end point is clear. The winners and losers are easily identified.

But in infinite games like business or yeah, voiceover or even life itself, the players come and go. The rules are changeable and there is no clearly defined endpoint.

In VO we know this. The players come and go all the time. People every day are coming into and going out of this business. The rules of voiceover are changing all the time. This audition wants natural and authentic. This one wants a classic announcer. Yet, this third one wants quirky and offbeat and on and on and on and on.

And of course, in voiceover, as in all business, there is no clearly defined endpoint. That's why you hear it often referred to as a journey. There is no destination. Again, your job as a video pro is to stay in the game as long as possible.

So, what are the biggest threats to staying in the game? I'm so glad you asked, because that's exactly we're going to talk about today.

Here are the six reasons you'll quit voice over.

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GRATEFUL for AI?!? SURELY YOU MUST BE JOKING!

I've been getting a little discouraged lately about the voiceover business.

We are hearing stories of lots of people potentially being allegedly hornswoggled by a particular coach. People are making up Zoom calls with celebrities that probably didn't happen. There's La Niña and war and unrest on the world stage and I'm feeling it all heavier in a way that I probably haven't since maybe 2016.

So when that happens, one of the best strategies I've found to manage it myself is to go hard in the paint on my gratitude practice.

Consistently practicing gratitude does a world of good for my mental well-being. It boosts my overall mood, it lowers my anxiety and my depression. And it's not just about feeling good. It improves my relationships, my sleep. It's good for the immune system. Lots of good stuff there.

So, as we head into Thanksgiving week here in the States, I thought it would be a great time to remind myself and count down the top five things I'm grateful for in the voiceover business.

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An Open Letter to Voices' New CEO: 7 Ways to Make Up with the VO Community

It’s November and as we stare down the barrel of the Holiday Season, it's clear that 2023 has held more change and transition for the VO business than any of us knew at the start of the year.

We’ve also seen some change and transition in the PSP platforms, especially at the largest of the VO-specific platforms, Voices, as they replaced Founder David Ciccarelli as CEO with interim CEO Jay O’Connor in October.

So today as we start wrapping our heads around 2024, I think there’s an opportunity here to begin to repair a fraught relationship between the platform and the voice over community, and so I thought I’d write an open letter to Voices and Interim CEO, Jay O’Connor.

I believe that Voices can run a healthy, profitable business, provide significant value for shareholders, and have an ethical, collaborative relationship with the voice actors who provide the services upon which Voices is built.

Here are a few steps Voices can take to start to repair our relationship and show some good will toward the voice-acting community.

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The Rise and FALL of VOICES and VOICE123

Dearly beloved, we are gathered here today to remember Voices and Voice123. Both had lives with so much promise, yet cut so short. We had such hopes for you.

But as The Good Book says, “Yay, though I walked through the shadow of the valley of the pay to plays, I shall fear no evil, for the GVAA Rate Guide is with me.

Lord, we pray for these souls, Voices and Voice123, that though they be twisted and tortured by the evil of publicly traded corporations, that you may deliver them, Lord, once again into the kingdom of private ownership.

Pray with me, brothers and sisters. Lay your hands on your mobile device right now. Can I get a hallelujah?

[Hallelujah!]

All this we pray in the name of fair compensation and usage. Amen.

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A Voice Over MASS EXODUS? Will 80% of Voice Actors Be OUT?

Music Radio Creative’s Izabela Russell recently said on their channel that she sees a mass exodus happening in the voice over industry. And while Izabela’s take is stark, and blunt, it’s not new.

Do I agree with her? Yes. And no. I’ll get to that.

I agree, and I’ve said this for years, that AI will obliterate the bottom end of the industry where price is and always has been the primary driver. And I think that’s a good thing because for those of us who have taken the time and effort to get the training, build our businesses, and command pro rates, AI will take clients who don’t care about quality in the first place off the table. It will give them a better solution to their problem, and it will eliminate or at least minimize the garbage work out there for human voice actors.

And for those who haven’t taken that time and effort, I do think there is a reckoning coming.

So, what do we do? As voice actors? Push is in fact coming to shove, so what do we do when the robots can do what most voice actors can do?

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The 5 Biggest LIES in Voice Over & the REAL TRUTHS BEHIND THEM

One of the biggest problems that folks new to the business coming into voiceover run into as new voice actors is how to separate, how to sort out the good information from the bad.

In fact, it's one reason I started this channel because there is a substantial amount of factually incorrect garbage going on in our business that's floating around out there and the only way to fight that is with real facts and honest truth.

Now, is truth in the eye of the beholder. Largely, yes. But again, there's stuff out there that is just factually garbage and has to be called out as such.

So, today we're going to do just that. We're going to talk about the five biggest lies in the voiceover industry, what the source of those lies are and the corresponding truths that you need to know to be a successful voice actor.

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Should I Get into Voice Over? 9 CRUCIAL Questions

Several times a week, people reach out to me, and I'm sure I'm certainly not the only one and say, “People say, I have a nice voice. Should I get into voice acting?”

My answer used to be, “Sure. This is a great business, and it's the best job I've ever had. And second isn't even close. Come on in!”

And while that's still true as much as it ever was, my answer has changed.

Voice over and voice acting isn't for everyone.

Some don't have the talent. Some don't have the drive. Most think it's something it's not - and that is a quick way to easy money with no experience.

So how do I answer the question? Should I get into voice over truth fully when I know little to nothing about the person answering the question?

Today I'm going to do just that. So, if you're considering getting into the voiceover field, if you're wondering if you're cut out to be a professional voice actor, I have nine questions for you that will help you answer that question.

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David Ciccarelli OUT! And Why That’s BAD for Voice Actors

Well, two weeks ago I said that Voices was getting desperate and ten days later they ousted their CEO, David Ciccarelli.

Earlier this week, Voices made the following announcement:

Dear Valued Customers and Friends,

Today, we share some bittersweet news as we bid farewell to a cherished member of our team, David, who has been at the helm of Voices.com, Inc. as its chief executive officer for the past 18 years.

Since founding Voices.com, David and his wife Stephanie have been instrumental in nurturing and growing the community and building the marketplace.

His dedication and leadership have been integral to our success and we are immensely grateful for the journey we have shared under his guidance.

David's decision to step down as CEO was not made lightly.

So, what does this mean for Voices going forward? And more importantly, what does it mean for voice actors?

Spoiler alert: It ain’t good for anybody.

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