Dervla Trainor: P2P Auditioning a HUSTLE. Marketing Is EASIER!

The lovely and talented Dervla Trainor, a successful voice actor and creator of the VO Kickstart program, joins the podcast to discuss her journey in the voiceover industry.

Derv shares her experience transitioning from pay-to-play sites to marketing and finding direct clients, the importance of marketing and building relationships in order to have clients come to you.

She also highlights the value of attending voiceover conferences for learning, networking, and staying current in the industry and she talks about the VO Kickstart program, which provides a comprehensive foundation for starting a successful voiceover career.

interviewsPaul SchmidtFebruary 28, 2024dervla trainorComment

5 BIG CHANGES to LinkedIn in 2024: What VOICE ACTORS NEED to Know

LinkedIn's got a ton of changes in store for 2024. And if you're not up to date, then you could be missing out on huge opportunities and getting left behind.

LinkedIn is bringing a massive change to creator mode, a dedicated services section, search filters, and a whole lot more.

In this video, I'll break down five big LinkedIn changes for 2024, what they mean for you as a freelancer, as a voice actor, and maybe most importantly, how to update your LinkedIn profile to take maximum advantage and have the best possible effect in light of all these changes.

marketing, social media, businessPaul SchmidtFebruary 22, 2024LinkedInComment

TikTok VO Maven Mandy Fisher: Social Media Made Me ANGRY

Well, my guest today is one of those folks that in the voiceover world, kind of borders on celebrity. She's got close to 20,000 followers here in early 2024 on TikTok alone.

Then you go over to Instagram. She's got another 5,000 there. So, she's building a little empire. She's known by a couple of names, @AstoriaRedHead on TikTok, but...

Her real name is Mandy Fisher and we couldn't be happier to have her here today.

interviewsPaul SchmidtFebruary 19, 2024mandy fisher, astoriaredheadComment

How To Get a Voice Over AGENT: 3 BIG Questions, 3 Big Answers

I got a message from a VOPro student this past week who says this. “I have a topic that could go down a big rabbit hole for all us newbies out here. When is it time to look for an agent? What milestones should you have met or be meeting to find an agent? How do you go about finding an agent and soliciting them?”

I'll answer these and other burning questions in Paulie's Secret Agent Plan.

Yeah, this is a big one, especially for newer talent. So, you've got your baseline training, you're competent, you have your professional demos ready, you have a professional website ready, you are finding work, maybe even you're finding a fair amount of work.

And yet the whole question of agent representation can be a big black box. So let's try and break it down for you into smaller chunks.

agentsPaul SchmidtFebruary 15, 2024agentsComment

Toby Ricketts: "It's NEVER Been Harder” To Be a Voice Actor!

Well, my guest today, I'm pretty certain is a time traveler because it's already a day ahead of me where he is in New Zealand.

In all seriousness, my guest today is not just a highly experienced voice actor of over 20 years.

He is also the head of Gravy for the Brain Oceania and runs his own voice acting academy in New Zealand and the voice of Outback Steakhouse in the US.

Please welcome Toby Ricketts.

7 Voice Over Audition Red Flags – RUN, DON’T WALK AWAY

Auditions are the lifeblood of any voice actor. It's the main way that we compete and win work in our business.

Assuming you're properly trained, the more auditions you do, the more work you're ultimately going to be able to book, and that's a great thing.

But what about bad work? Work that is unfair, exploitative, or downright dishonest? How do you avoid those jobs?

Well, the best way to avoid bad work is to not audition for bad work.

Today I'm gonna walk you through seven common audition red flags in voiceover.

Paul SchmidtFebruary 8, 2024Comment

3 HARD FACTS for Freelancers & Voice Actors - Straight Truth

If I asked a hundred voice actors, what do you do for a living? How many do you think out of that 100 would include the word freelance? Probably zero. And yet, if you're a voice actor, you're a freelancer.

We get so down in the weeds with all things voice actory, and sometimes we forget that we are freelancers first, and that many of the issues and problems and challenges and obstacles that we face are not at all unique to voiceover.

Freelancing is literally exploding in this country, and there's some evidence to show that it is around the world as well. And as voice actors, we are part of the freelance community.

Today, I'm going to break down three hard freelancing facts for you if you're a voice actor or, more importantly, a freelancer.

freelancing, professional development, businessPaul SchmidtFebruary 1, 2024Freelance, freelancerComment

J Michael Collins: "P2Ps Are in DECLINE"

In our chat with J. Michael Collins, he emphasizes the importance of using voiceover sites wisely and not overspending on memberships.

He highlights the significance of having a strong marketing game and reaching out to clients on a regular basis.

He also talks about the benefits of search engine optimization for visibility and attracting clients. JMC emphasizes the importance of networking and building relationships in the industry.

Finally, he provides some insights into what can be expected at VO Atlanta 2024.

interviews, AI/TTS, the vo industry, rates, marketing, conferences/conventionsPaul SchmidtJanuary 29, 2024JMCComment

Doing the Work, Confidence, and MORE with Naked Jen Greenfield

Well, my guest today can probably best be described as a force. When she's in the room, you know it.

She is a successful voice actor. She helps people with branding and LinkedIn and networking, and most impressively, she is what I call a moonshot taker. We'll talk more about that in a little while.

Please welcome to the podcast, my dear friend and work wife, “Naked Jen” Greenfield.

interviewsPaul SchmidtJanuary 18, 2024jen greenfield, confidence, moonthotsComment

8 Strategies To Vet Reputable Coaching & Demo Production

Well, now we've got a problem. At the time we're filming this, there are allegations against a specific coach and demo producer that are not pretty.

Now, the concerning part about these allegations is that they're being made against someone who formerly had a sterling reputation in this business, a very highly accomplished voice actor and a trusted coach and demo producer.

That's scary and quite frankly, sad stuff. And it's nightmare fuel for new or newer voice actors who are trying to figure out who in the hell can I trust in this business?

How do I know? How do I go about finding out?

So today I'm going to attempt to give you eight strategies and a process to vet coaches, to vet demo producers, to vet really any service providers so that you minimize the chances of being taken down the road by someone who is dishonest or sheisty.

professional development, the vo industryPaul SchmidtJanuary 11, 2024coachingComment

Wanna Grow Your Voice Over Business? CUT the Crap!

This time of year, early January, everybody's fired up about their New Year's resolutions. I hate them, but I understand them.

Typically, New Year's Eve resolutions mean setting new goals, which means breaking those down into new added behaviors. It's the psychology of achieving more by doing more and I myself subscribed to it for a very long time.

What we don't talk about is the fact that still, even in this new year, there are still only 24 hours in a day and seven days a week. But every year, we add all these new behaviors to the days and weeks that are already crammed full with existing behaviors. And by Valentine's Day, your brand new treadmill is used for drying clothes.

So why are some voice actors, some freelancers, some people successful and others aren't?

Voice Actors’ Top 5 Biggest Social Media Mistakes

If you're like most voice actors, you feel an immense amount of pressure to post on social media, hoping to use that as a business development strategy, which takes a ton of time and effort and sweat and stress.

You’ve got to plan it, conceive it, design it, produce it, and schedule it. Oh my God. No wonder you're stressed out.

But here's the thing. You're probably going to all this trouble for virtually nothing in return in terms of revenue produced from all that time and sweat and stress and everything else.

The fact is, every voice actor I know is all over social media, and most voice actors still struggle to grow their business. So, what gives?

I'll tell you what gives: content marketing on social media sucks as a business development strategy for voice actors.

And today we're going to talk about why that is, why you're wasting so much time, what social media is good for, and how to properly use it to your advantage.

So, here are the top five biggest social media mistakes voice actors make.

business development, marketing, messaging, social mediaPaul SchmidtDecember 14, 2023social media Comments

Your 6-Point Plan to ROCK VOICE OVER and LIFE in 2024

You have a choice. You can decide right now that you're going to keep doing what you've been doing and keep getting what you've been getting.

Or, you can decide right now that you're done with excuses, done with kidding yourself, and done with half-assing your career and your life.

I said in last week's episode, there are two kinds of people in the world: those that make excuses and those that make it happen. And the fact of the matter is, you can't make it happen without a plan.

Decide. Right now. You're either going to rock the coming year or it's going to rock you.

You already know without me even having to ask you if you executed in the past year or not. If you kept the promises you made to yourself or not. If you were consistent or not.

Now, doing the same things next year as you did this year only makes sense if you made significant progress this year. If you didn't make significant progress this year and you've decided you're done making excuses and you're ready to make it happen, then listen up.

Today, I'm going to give you a six-point plan for killing in the coming year.

The 6 BIG Reasons YOU'LL QUIT VO

If you are a professional voice actor or audiobook narrator, you have one job, and that is to stay in the game as long as possible. Voice over is not a long game. It's an infinite game.

Author Simon Sinek says that in finite games like football or chess, the players are known, the rules are fixed and the end point is clear. The winners and losers are easily identified.

But in infinite games like business or yeah, voiceover or even life itself, the players come and go. The rules are changeable and there is no clearly defined endpoint.

In VO we know this. The players come and go all the time. People every day are coming into and going out of this business. The rules of voiceover are changing all the time. This audition wants natural and authentic. This one wants a classic announcer. Yet, this third one wants quirky and offbeat and on and on and on and on.

And of course, in voiceover, as in all business, there is no clearly defined endpoint. That's why you hear it often referred to as a journey. There is no destination. Again, your job as a video pro is to stay in the game as long as possible.

So, what are the biggest threats to staying in the game? I'm so glad you asked, because that's exactly we're going to talk about today.

Here are the six reasons you'll quit voice over.

GRATEFUL for AI?!? SURELY YOU MUST BE JOKING!

I've been getting a little discouraged lately about the voiceover business.

We are hearing stories of lots of people potentially being allegedly hornswoggled by a particular coach. People are making up Zoom calls with celebrities that probably didn't happen. There's La Niña and war and unrest on the world stage and I'm feeling it all heavier in a way that I probably haven't since maybe 2016.

So when that happens, one of the best strategies I've found to manage it myself is to go hard in the paint on my gratitude practice.

Consistently practicing gratitude does a world of good for my mental well-being. It boosts my overall mood, it lowers my anxiety and my depression. And it's not just about feeling good. It improves my relationships, my sleep. It's good for the immune system. Lots of good stuff there.

So, as we head into Thanksgiving week here in the States, I thought it would be a great time to remind myself and count down the top five things I'm grateful for in the voiceover business.

AI/TTS, conferences/conventions, professional development, rates, sag-aftra, the vo industryPaul SchmidtNovember 16, 2023SAG-AFTRA, GVAA, NAVA, AIComment

An Open Letter to Voices' New CEO: 7 Ways to Make Up with the VO Community

It’s November and as we stare down the barrel of the Holiday Season, it's clear that 2023 has held more change and transition for the VO business than any of us knew at the start of the year.

We’ve also seen some change and transition in the PSP platforms, especially at the largest of the VO-specific platforms, Voices, as they replaced Founder David Ciccarelli as CEO with interim CEO Jay O’Connor in October.

So today as we start wrapping our heads around 2024, I think there’s an opportunity here to begin to repair a fraught relationship between the platform and the voice over community, and so I thought I’d write an open letter to Voices and Interim CEO, Jay O’Connor.

I believe that Voices can run a healthy, profitable business, provide significant value for shareholders, and have an ethical, collaborative relationship with the voice actors who provide the services upon which Voices is built.

Here are a few steps Voices can take to start to repair our relationship and show some good will toward the voice-acting community.

The Rise and FALL of VOICES and VOICE123

Dearly beloved, we are gathered here today to remember Voices and Voice123. Both had lives with so much promise, yet cut so short. We had such hopes for you.

But as The Good Book says, “Yay, though I walked through the shadow of the valley of the pay to plays, I shall fear no evil, for the GVAA Rate Guide is with me.

Lord, we pray for these souls, Voices and Voice123, that though they be twisted and tortured by the evil of publicly traded corporations, that you may deliver them, Lord, once again into the kingdom of private ownership.

Pray with me, brothers and sisters. Lay your hands on your mobile device right now. Can I get a hallelujah?

[Hallelujah!]

All this we pray in the name of fair compensation and usage. Amen.

casting sites, sag-aftra, the vo industryPaul SchmidtNovember 2, 2023Voices.com, voice123, voice123.com, voices, p2p, p2ps, pay to play, pay to playsComment

A Voice Over MASS EXODUS? Will 80% of Voice Actors Be OUT?

Music Radio Creative’s Izabela Russell recently said on their channel that she sees a mass exodus happening in the voice over industry. And while Izabela’s take is stark, and blunt, it’s not new.

Do I agree with her? Yes. And no. I’ll get to that.

I agree, and I’ve said this for years, that AI will obliterate the bottom end of the industry where price is and always has been the primary driver. And I think that’s a good thing because for those of us who have taken the time and effort to get the training, build our businesses, and command pro rates, AI will take clients who don’t care about quality in the first place off the table. It will give them a better solution to their problem, and it will eliminate or at least minimize the garbage work out there for human voice actors.

And for those who haven’t taken that time and effort, I do think there is a reckoning coming.

So, what do we do? As voice actors? Push is in fact coming to shove, so what do we do when the robots can do what most voice actors can do?

The VO Pro Blog