The VO Pro Blog

Voice acting is an art, but landing clients? That’s a science—and one that can feel like a unicorn hunt if you don’t have the right tools in your box.

Sure, word of mouth, referrals, and P2P and gig sites are all fine and well, but if you’re serious your business and about building a steady stream of clients, scalable lead generation and outreach is a strategy and skill you have to develop.

I’ve tried a lot of different lead generation tools out there. Some are better than others. Whether you’re new to generating your own leads or looking to level-up, in this post, I’m going to break down the top lead generation tools that can help you grow your business.

But this is not just a list—I’ll take you through their strengths, weaknesses, and why they matter in the context of your work. Let’s count them down.

Today we sit down with Casting Director, VO Coach, voice actor, and head of Voiceover Activate, Libby Clearfield. Libby shares her journey from theater to voiceover, her experiences in casting, and the challenges and rewards of freelancing. She also chats about the impact of AI in the industry, the importance of following directions in auditions, the value of community among voice actors, the significance of building relationships and maintaining professional standards in voiceover work.

The fact is your dream client is searching online right now for someone with your exact skills. Maybe they need a voice actor who can crush their e-learning project. They type a few words into Google. Boom—pages of results.

But where are you? Not page one. Not page two. You’re somewhere way down in the witness protection program of search results where no one ever sees or hears you.

That’s why SEO matters. SEO is Search Engine Optimization. It’s about showing up where your clients are already looking.

So, let’s talk about the things you can do—simple, approachable strategies that even the busiest freelancer can tackle.

Alright, let’s talk about the mental game of going full-time as a freelancer. I’m talking about the shifts that take you from “Hey, I’m doing this voiceover thing on the side” to “This is what I do. Period.”

The mindset stuff is just as gritty and real as all the tangible things you’re already doing to make the work happen. But the mental side is where you’ll make or break yourself long-term.

Let’s walk through the shifts that get you from being part-time to owning this path full-time and for good.

Kevin Kilpatrick and Bobbi Maxwell, hosts of the Making Wavs podcast, join me to discuss their backgrounds in radio and how they transitioned into voiceover.

Kevin primarily works in automotive and e-learning, while Bobbi focuses on commercial work, particularly in the automotive and political genres. They also talk about the advantages and disadvantages of coming from a radio background in voiceover.

The conversation covers topics such as the different tiers of automotive work, the evolution of their podcast from the Middle Class VO Podcast to Making Wavs, and the importance of repeat clients in the voiceover industry.

Alright, so you’ve landed a big commercial gig, and the client’s ready to pay you thousands to use your voice. You’re stoked, right?

But then, buried in the contract, you see it: in-perpetuity rights. Sounds fancy, sounds official, but what does it actually mean?

And why should you, as a voice actor, care? Let’s break this down. This is In-Perpetuity Explained.