The VO Pro Blog is your go-to resource for voice actors who are done winging it.
We serve up real-world strategies for growing a profitable voiceover business—without relying on casting sites or waiting for someone to “discover” you.
Whether you’re just starting out or scaling up, this blog delivers actionable insights on voice over marketing, how to get voice over clients, building direct relationships with buyers, pricing your work, professional development, personal growth, and navigating the modern voiceover industry like a pro.
From email outreach scripts to mindset reframes, we go beyond fluff and give you practical tools that actually move the needle.
New posts drop weekly.
Start here. Stay sharp. And stay booked.
For a list of recommended industry blogs, click here.
SEO used to be simple. Pick a few keywords, integrate them into your homepage, write a blog post a few times a month, and boom! You could land on page one.
But that was before Google got smart. Before generative AI started answering questions for users without sending them to your site. Before "search" stopped being just about links, and started being about summaries.
Now the question isn't just "How do I rank?"
The real question is: Does SEO even matter anymore?
Read MoreThis One Decision Could Shape Your VO Career
Getting repped can open doors, but it can also lead to confusion, frustration, or worse: a legal mess you never saw coming. In this post, we’re breaking down the real differences between talent agents and talent managers, the legal and business implications of working with each, and how to make the right decision for where you are in your voiceover career.
Read MoreYou’ve just sent your latest cold-email blast—fifty prospects, all carefully researched, each message tweaked to perfection. A handful replied, you booked a couple of gigs, and you’re patting yourself on the back. Cold email works. No doubt about it. But a few weeks later, your inbox slows down again.
Sound familiar? Now imagine a different scenario.
You finish a project, and before you even sign off, your client says, “Paul, if you ever need more work, I’ll send people your way.” A week later, you get an email from a producer you’ve never met, saying, “John at Acme Productions recommended you for our e-learning series.”
Read MoreStruggling to stay organized in your voiceover business?
You’re not alone—and the solution isn’t more gear. It’s better systems.
In this post, I’ll walk you through the exact tools and workflows professional voice actors use to manage projects, track clients, quote confidently, and keep their VO business running like a machine. Whether you’re brand new or scaling fast, this is your behind-the-scenes look at how to stop the chaos and start operating like a pro.
Read MoreAre you a voice actor struggling to market yourself? You’re not alone—but you might be making a few rookie mistakes that are costing you clients, gigs, and momentum.
In this video, we’re breaking down the biggest marketing mistakes beginners make in voiceover—and how to avoid them like a pro. From bad outreach habits to relying too hard on your demo, we’re calling it all out.
Ready to book real work without relying on platforms?
Struggling with what to charge?
Grab VO Rates 101 here: https://training.vopro.pro/vorates101/
Whether you’re just starting out or finally ready to take your business seriously, this video will help you stop spinning your wheels and start marketing like a working voice actor.
Read MoreStruggling to get voiceover clients even though you’ve got the talent and the gear? You’re not alone—and it’s probably not your demo holding you back.
In this post, we break down the real marketing strategies voice actors need to start booking consistently.
We’ll cover what’s actually working in 2025, what most beginners get completely wrong, and how to stand out in a saturated market without relying on casting sites.
This is your intro to the systems we go even deeper into during The Rise of the Self-Made Voice Actor—our free, no-fluff webinar series designed to help you build a sustainable, client-driven VO business.
Read MoreStruggling to find voiceover clients? You’re not alone — and you’re not doing anything wrong. In this video, we break down how to find voiceover clients without relying on casting sites or burning yourself out.
Whether you’re brand new and looking for beginner voice acting clients or a seasoned talent trying to reboot your marketing, you’ll get real, actionable VO marketing tips that actually work.
Learn how to market your VO business
Discover what clients really want
Stop guessing — start booking
This is the real talk most voice actors never hear. We’ll cover everything from building a client list to writing cold emails that don’t suck. So if you’re ready to get serious about how to market VO, this video is your roadmap.
Read MoreAI voices are here—and they’re not THAT awful. So where does that leave you as a professional voice actor?
In this post, we break down exactly how to position yourself to beat AI voices and stay booked in an industry that’s changing fast. If you’ve felt the fear, the doubt, or that pit-in-your-stomach moment when you heard a robot that sounded “pretty good”… this is the video you need to watch.
👉 Discover what clients still crave that AI can’t replicate
👉 Learn how to stand out, not shrink back
👉 Stop marketing like it’s 2016 and start booking like a pro in 2025
This isn’t panic. It’s strategy.
Download The (Free) Voice Actor’s Guide to Positioning Against AI: https://welcome.vopro.pro/ai-positioning-guide
Read MoreWant to get booked more from social media — without going viral, dancing on TikTok, or posting random mic pics?
In this post, I’m breaking down the 4 content types that actually attract voiceover clients. These aren’t trends or fluff — they’re based on strategy that works in the real world.
If you’re serious about growing your VO business online, this is your playbook.
You’ll learn:
What to post (and what to stop posting)
How to build trust with content
The #1 shift that turns views into bookings
Whether you’re using Instagram, LinkedIn, TikTok, or YouTube, these VO social media tips will help you promote your voiceover business with confidence and clarity.
Read MoreIf you believe that marketing your voiceover business means becoming a sleazy salesperson or shouting “Hire me!” into the ether—you’ve been sold the wrong story.
Voiceover is packed with insanely talented people who genuinely care about their craft. But when it comes to marketing, most of them shut down. They ghost social media, avoid email outreach like the plague, and hope their demo will magically do all the talking.
So if marketing gives you the ick, keep reading. Because I’m about to flip everything you think you know on its head—and show you how to grow your VO business in a way that feels natural, aligned, and genuinely enjoyable.
Read MoreYou’ve probably landed here because, somewhere along the line, you heard one of three things:
1. “You’ve got a great voice! You should be a voice actor.”
2. “You can have a profitable voice acting business in 90 days!”
3. “All you need is a mic and a closet.”
And now you’re staring at your screen asking yourself: Is voice acting right for me?
Alright, if you’re new here, my name is Paul and I’m a long-time voice actor and VO business coach, and I don’t sugarcoat shit. This isn’t The Shiny, Happy VO Blog. This is real world advice from someone who has success and wants you to succeed. So if you want smoke blown up your ass, this is not the place for you.
Yes, voice acting is a phenomenal, creative, fulfilling, empowering career.
But it’s also mind-bogglingly hard, uncertain, competitive, and sometimes glorified by people trying to sell you a shitty course, and bad demo, and a dream.
So buckle up. It’s reality check time.
Read MoreThe first time AI voices started sounding halfway decent, a lot of voice actors had the same reaction. That sinking feeling. The one that starts as a whisper in the back of your mind: Is this going to take me out?
For years, synthetic voices were a joke. Robotic, choppy, completely lifeless. Nobody took them seriously. Then something changed. The tech improved. AI voices started sounding more human. More natural. Some of them could even express emotions—at least in a way that fooled casual listeners.
Suddenly, AI wasn’t just a novelty. It was a tool that companies were actually using to replace human talent.
Read MoreThere’s a moment every voice actor dreams of—when a client emails, not for an audition, not to ask about rates, but to say, “Hey, we’ve got another project for you.” No hoops, no hurdles, no audition, just repeat business landing straight in your inbox.
If you’ve been in the game for any length of time, you know that getting work isn’t the hardest part—getting clients to come back is where the real magic happens.
So, what’s the secret? What makes a client think of you first when their next project lands on their desk? It’s not just about talent. It’s not even about price.
It’s about relationships.
And if you want to turn one-off gigs into long-term, repeat business, you need to know how to make those relationships last.
Read MoreIf there’s one question every new single solitary voice actor asks starting out it’s this: How much should I charge?
If you're just starting out, the answer isn’t as simple as “pick a number and hope for the best.” Rates in voiceover aren’t arbitrary; they’re based on industry standards, market value, and, crucially, your level of experience.
So let’s break this down the right way, because guessing—or even worse, undercharging—can do more damage than you think.
Read MoreWhy would anyone in their right mind PASS on a $1.1 million audition?
And Paul, aren’t you the one always beating us over the head with, “Stand up for pro rates, “Know your worth,” “Make it worth your time,” and on and on?
First of all, who ever said I was in my right mind?
Secondly, I absolutely beat the drum of “Stand up for pro rates, “Know your worth,” and “Make it worth your time.”
So why did I pass on a 1.1 million-dollar commercial audition? Why did I not even take a swing? Have I stroked out? Lost my marbles? Has Pauly’s Little Choo-Choo gone around the bend?
Today I’m going to lay out for you exactly why it took me less than two minutes to pass on this opportunity, and why… maybe…you should have, too.
Read MoreSo, you’ve decided to get into voiceover. Whether you’ve decided you want to do this as a career or just looking to make some cash on the side, you need gear.
But not just any gear. The RIGHT gear. Because no one wants to overspend on a mic that makes you sound like you’re recording in a rest stop bathroom.
Lucky for you, I’m here to guide you through the maze of audio equipment and get you set up for success.
What I’m not going to do is put links in the description and show notes. I’m not tryingto sell you gear. But I will list the gear I’m talking about here.
Read MoreYou’ve probably heard about “cold emailing” and thought, That’s just spam, right? Or maybe the idea of bothering someone with an unsolicited email gives you flashbacks to awful networking mixers where everyone exchanges business cards and fake smiles.
Whatever the reason, I get it—cold emailing feels like uncharted territory for a lot of voice actors.
But here’s the truth: it’s how I built my 6-figure VO business.
Read MoreYou have the passion, the talent, and the excitement to kill it into the world of voiceover. But there is more to success in this industry than having a smooth voice and good gear.
Voiceover is a mix of artistry, business, and endurance. It requires strategy, dedication, and a commitment to long-term growth. To make it past the early stages and build a career that lasts, you need to master eight critical resources. These go beyond tangible items and touch on things that will define your mindset, workflow, and resilience.
Read More
