Not all the work you do will be in the sweet spot if you expect to have a successful business. But that’s not the point. Often the work you do will be outside your niche, especially as you expand your competency in more genres.
The point is knowing what work satisfies all three criteria for you in order to determine the work that you’ll spend most of your time, effort, and resources pursuing.
The work offered to you will somewhat differ from the work you pursue.
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