Are You Serving SPAM? Demystifying Email Deliverability

One of the biggest objections I hear from voice actors is I don’t want to be spammy in my email marketing. And I get what people are saying here, and they’re right. They don’t want to be perceived as sending irrelevant, salesy, sleazy messages to poorly targeted, or not targeted at all, people.

In other words, if they reach out to prospects, they want that to be a quality engagement and I 110% support that philosophy.

BUT there’s another kind of spam. And it’s this second kind that you may be sending and not even know it. It’s unintentional spam. It’s messaging that you’ve taken the time to craft, taken the time to target your prospects, taken the time to try to do all the things right, and yet it’s not even making it to your prospect’s inbox, because the ESPs, the email service providers are marking it as spam and culling it from the system before you’ve ever had the chance to say Hello.

The ONE Thing that Changes EVERYTHING in VO and LIFE

There's one hack, one great secret. One thing you can do for your growing your voiceover business. And it's so powerful that it works for not just growing your video business, but for improving your physical fitness, your mental fitness, and your emotional intelligence. It works for improving your relationships.

It's the difference between setting goals and achieving them. Between a dream and reality.

And it's so simple to understand that even a sixth grader can get it. And when I say what it is, you will kick yourself because you already know it to be true.

So what is this cheat code to all good things in your life?

Two words…

marketing, mindset, professional development, personal developmentPaul SchmidtJune 22, 2023consistency, perfectionismComment

Overcome Common Objections and BOOK the Gig

As a voice actor, as really any freelance creative writer, developer, designer, you name it, your ability to attract and retain clients is going to be key to your success. And as a freelancer, you're going to run into some pretty common customer objections. And those customer objections can get in the way of or at worst, completely derail closing deals and booking gigs.

And when I say common objections, I'm not kidding. They happen all the time.

Today I'm going to help you do just that. We're going to explore some common customer objections. And I'm going to give you some strategies to overcome them so you can close more deals and book more gigs.

business, business development, marketing, messagingPaul SchmidtMay 25, 2023overcoming objections, closing salesComment

DIY Voice Over Demos – DON’T DO IT!!!

There are a lot of coaches,, one in particular, and even Voices dot com who will tell you how to make your own DIY voice over demo.

And I'm here to tell you in your best interest, especially as a beginner, do not do your own demo.

Today, I'm going to tell you in no uncertain terms why it's an absolutely awful idea to make your own DIY voice over demo reel and why it can significantly damage your career before it ever gets started.

marketing, the vo industryPaul SchmidtMarch 9, 2023demosComment

7 Truths You MUST Know Before You Get Started in Voice Acting

Today's post is essentially a letter to my former self. It's all the stuff I wish I knew when I was starting out in voiceover and stuff that you should know, maybe even before you get into voiceover.

My goal and hope are that you can learn from some of the mistakes that I made and learn some of the lessons that I learned. As I've gotten older, I've learned that when you can learn from somebody with a little bit more experience than you, it can save you a lot of heartache and hurt. I'd like to think as a voice actor, I've done a better job of listening, but I still have made my own fair share of mistakes and learned lessons that I hope to pass on to you here.

So here are seven truths you need to know before you get into VO or at the very least, as you're getting into VO.

business, marketing, professional development, the vo industryPaul SchmidtJanuary 26, 2023getting started, voice actingComment

How To Survive Losing a Big Client: Voiceover Crisis Management

I was completely freaking out.

Seven months into my full-time voiceover career, I lost my biggest and best client, one of my gateway clients, one of the ones that helped me make the leap to full-time voiceover. I had lost a huge client and I had never seen it coming.

I was a single dad, a one-income house. I had risked everything for voiceover. Not only that, but I had fled a job that not only I hated, but I knew I would be fired from and could not go back to.

What in the hell was I going to do? Well, I'll tell you what I did, and I think it'll help you if the same situation or one similar ever happens to you.

This is your VO Crisis Management Plan.

business development, marketingPaul SchmidtDecember 1, 2022crisis management Comment

NEW Voices.com Affiliate Program – BRAZEN. RIDICULOUS. SHAMELESS.

The email goes like this:

We are excited to officially announce the Voices affiliate program and we are inviting you to become a part of it. You're already getting paid for doing what you love, so why not get paid twice as a Voices affiliate? Refer your network to Voices and receive a commission when they hire their first voice talent.

Learn more about the Voices affiliate program here and apply now to start earning.

Let's click that apply button and see what this is all about.

A Voice Over Marketing Plan Is CRITICAL to Your Business

It's a cold, hard fact: A voiceover marketing plan is critical to your voiceover business.

Marketing for voice actors is a fraught subject, and most voice actors don't have a voice over marketing strategy, email marketing strategy or even any vague, faint direction in their voice over email marketing. Most voiceover artists are petrified at worst and nauseated at best over marketing for voice actors.

Today, we're going to get you over that fear. So buckle up, Buttercup.

How To Go Full Time in Voice Over – 7 Steps

Welcome back and welcome to How to Go Full Time in Voice Over. When starting a career in voiceover, figuring out how to become a voice over artist and how to make voice over a full-time career can be daunting. Going full-time in voice over ain't easy. Today, we're going to talk about what it takes to go full-time in the voice over business, including voice over training, voice over marketing tips, voice over coaching, and more.

The VO Pro Blog