"How do I set and negotiate proper voice over rates?" That's one of the most common questions I get from newer voice actors. In fact, just this week I had one of my students in the VO Freedom Master Plan ask it in just this way. “I also feel like a huge obstacle for me is pricing knowledge. Knowing how to price myself and how to justify my prices, I don't want to do cheap work in many businesses I've reached out to directly have told me they just use places like Fiverr to buy cheap VO. Drives me nuts"

It drives a lot of people nuts, so let’s get into it.

business, business development, mindset, rates, the vo industryPaul SchmidtSeptember 1, 2022GVAA, rates, bad rates, negotiation Comments

The Number One Threat to Your Voice-Over Business

Most of us mistakenly tend to focus on external threats to our well-being. We endlessly worry about the things that could do harm to us, that threaten our physical, psychological, social, or financial well-being. Psychologists call this rumination.

The problem with focusing on the external is that we waste an inordinate amount of time and useless energy on things we can’t control.

Quoting All-Media Buyouts in Voice-Over

A fellow voice actor recently reached out to me on LinkedIn:

Hey Paul!

I was wondering if you had a quick minute to help me price a VO project. I'm not great at pricing things, tbh, and I don't know what to do with the GVAA rate guide when it comes to multiple usages. I could really use your guidance!

It's a [foreign] production company that's doing a [category] campaign. They want a :90 script with multiple cut downs, a :20 script, 5 years, worldwide, all media.

I'd love your thoughts on this!

Let’s discuss the All-Media Buyout.

business, rates, mindset, messagingPaul SchmidtMay 26, 2022buyouts, all-media Comments

Quoting Voice-Over Rates: Abundance vs. Scarcity

I’ve been pretty vocal on social media about so-called “coaches” in this business who purport that Fiverr, Upwork, Craigslist (for chrissakes), and the like are the key to a career as a professional voice actor.

My problem is not with these sites. My problem is with the scarcity mindset and the so-called “coaches” who teach it.

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