Posts tagged negotiation
SHOCKING REAL CALL with an EXPLOITATIVE Voice Over Producer

What you are about to hear is an actual call about an exploitative practice that is too common in our business. It is a prime example of producers who purposefully seek out younger and less experienced talent and knowingly exploit them for the benefit of their own organizations.

To be clear, this is representative of a tiny-but-still-too-large fraction of producers in the business and this call centers on but one specific practice: the all-media buyout.

It is shocking in its brazen self-awareness.

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WHY Negotiate Voice Over Rates?

"How do I set and negotiate proper voice over rates?" That's one of the most common questions I get from newer voice actors. In fact, just this week I had one of my students in the VO Freedom Master Plan ask it in just this way. “I also feel like a huge obstacle for me is pricing knowledge. Knowing how to price myself and how to justify my prices, I don't want to do cheap work in many businesses I've reached out to directly have told me they just use places like Fiverr to buy cheap VO. Drives me nuts"

It drives a lot of people nuts, so let’s get into it.

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Businesses Don’t Beg

Businesses, especially businesses who sell to other businesses (B2Bs) set their own rates as the seller at whatever they deem necessary, within what the market will tolerate. They don’t go groveling to their customers every year and beg.

Many voice actors and freelancers, the overwhelming majority of whom have likely been employees at some point, carry this submissive seller mindset into setting and maintaining professional rates.

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