The VO Pro Blog is your go-to resource for voice actors who are done winging it.
We serve up real-world strategies for growing a profitable voiceover business—without relying on casting sites or waiting for someone to “discover” you.
Whether you’re just starting out or scaling up, this blog delivers actionable insights on voice over marketing, how to get voice over clients, building direct relationships with buyers, pricing your work, professional development, personal growth, and navigating the modern voiceover industry like a pro.
From email outreach scripts to mindset reframes, we go beyond fluff and give you practical tools that actually move the needle.
New posts drop weekly.
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Today, we're going to warn you about five ways where you can really damage your voice acting career, things that can truly hurt your voiceover career and give you a negative reputation, which you don't need. Stick around, because I'm also going to give you five best practices to build your reputation in the voiceover industry, build your career, and enrich your life.
Read More"How do I set and negotiate proper voice over rates?" That's one of the most common questions I get from newer voice actors. In fact, just this week I had one of my students in the VO Freedom Master Plan ask it in just this way. “I also feel like a huge obstacle for me is pricing knowledge. Knowing how to price myself and how to justify my prices, I don't want to do cheap work in many businesses I've reached out to directly have told me they just use places like Fiverr to buy cheap VO. Drives me nuts"
It drives a lot of people nuts, so let’s get into it.
Read MoreYour most important asset as a voice actor and as an entrepreneur is your time. Because whether you're a brand new voice actor who just cracked the mic for the first time, or whether you have 40 years of experience, you still only have 24 hours in a day.
And in order to scale your time, you need ample tools to help you do that.
Now, among the most powerful and useful tools to help you scale your time is called CRM: Customer Relationship Management software.
Read MoreWelcome to the three hardest truths about voiceover agents. And stick around because at the end I'm going to give you a bonus truth you're not going to want to miss.
To start, one of the biggest questions for many voice actors in the early years is, "How do I even know when I'm ready for an agent?"
And the best way to think about this question is to think like an agent, which in many ways is just like being a voice actor.
Read MoreNow, I hear you saying, "Well, Paul, surely you're Schmidting me. There's no way you made $35,000 in voiceover in one week." I absolutely did make that money in voiceover. And in this video, I'm going to lay out the systems processes, methods and the specific jobs that added up to $35,000 of voiceover work in one business week.
Read MoreOne of the hardest things to learn when you're in the first few years of your voice over career is rates. Specifically how to avoid bad voice over rates, how to deal with aggressive voice over job listings. You know what I'm talking about? How to negotiate voiceover rates and when and why in perpetuity is bad for voice actors.
Now, when you're in the first few years of your career, rates and negotiation tend to be a bit of a black box.
First of all, why do we negotiate? Why do we negotiate voice over rates? How do we spot aggressive voice over job listings on the voice over websites and voice over job boards? And ultimately, how do we avoid bad voice over jobs and bad voice over deals?
Read MoreToday I want to talk straight from the heart, and I'll start by saying that I am head over heels madly in love with this business we call voiceover. It's given me gifts I can never begin to repay. A sense of accomplishment, fulfillment, freedom over my life. Creative freedom, flexibility in my life, money, deep, rich friendships, you name it. Voice over has given it to me and probably more things than I could ever really list if I sat down to list it all out. I love this business more than anything I've ever done professionally. And second isn't even close.
That said, this business is not perfect. It has things that need fixing.
Read MoreWelcome back and welcome to how not to use LinkedIn to find voiceover work. When it comes to LinkedIn for voiceover artists, how not to use LinkedIn is just as important. These are my best LinkedIn tips for voiceover when it comes to how to find voice acting clients. And stick around because I'll also tell you how to correctly use LinkedIn and give you another tool which will save you a massive amount of time and effort in your voiceover marketing.
Read MoreToday, we're going to talk about the top three biggest voice actor website designers in the business, specifically the mistakes most voice actors make when building a voice actor website. We'll also show you some voice actor website best practices that you can use when you're either working with an experienced developer or DIY on your site so that you can avoid these common mistakes.
Read MoreNobody starts out looking for the worst places to find voice acting work.
But if you're going to look for the best voiceover websites to find voice acting jobs online, it's also useful to know the voiceover websites to avoid and more importantly, why they're sketchy at best.
Read MoreThere seems to be a lot of confusion over voice acting, branding, voice over logo design, and the distinction between a logo and brand identity for voice over. And in this post, we'll answer a ton of questions about a logo and branding for voice actors.
Read MoreThere’s a great moral throwdown in the original Jurassic Park movie when Ian Malcolm, (Jeff Goldblum) tells the park founder, John Hammond (Richard Attenborough), “Your scientists were so preoccupied with whether or not they could, they didn't stop to think if they should.”
As so it is with DIY voice-over demos: Just because you can, doesn’t mean you should.
Read MoreMost of us mistakenly tend to focus on external threats to our well-being. We endlessly worry about the things that could do harm to us, that threaten our physical, psychological, social, or financial well-being. Psychologists call this rumination.
The problem with focusing on the external is that we waste an inordinate amount of time and useless energy on things we can’t control.
Read MoreA fellow voice actor recently reached out to me on LinkedIn:
Hey Paul!
I was wondering if you had a quick minute to help me price a VO project. I'm not great at pricing things, tbh, and I don't know what to do with the GVAA rate guide when it comes to multiple usages. I could really use your guidance!
It's a [foreign] production company that's doing a [category] campaign. They want a :90 script with multiple cut downs, a :20 script, 5 years, worldwide, all media.
I'd love your thoughts on this!
Let’s discuss the All-Media Buyout.
Read MoreI’ve been pretty vocal on social media about so-called “coaches” in this business who purport that Fiverr, Upwork, Craigslist (for chrissakes), and the like are the key to a career as a professional voice actor.
My problem is not with these sites. My problem is with the scarcity mindset and the so-called “coaches” who teach it.
Read MoreIf you’re a voice actor long enough, and you’re reaching out to enough people daily, no matter how diligent you are about targeting the right people, occasionally, rarely, (one in hundreds or thousands), you will get a nasty, mean, or otherwise rude response.
Read MoreWe have a very passive industry. We suck at marketing ourselves. We’d much rather sail hundreds of auditions into the ether on the pay-to-plays than sit down and do the work to reach out to people.
Here are the three biggest mistakes you’re likely making in your voice-over marketing and why you’re making them.
Read MoreIt can be very confusing trying to figure out how to handle casting notices that come in that are well below the going rates.
This week, I thought it might be useful to show two real-world examples I’ve received very recently as well as my actual responses so that you can see how to handle these less than ideal requests.
Read More
