If you’re struggling to find consistent work, it’s because you’re not generating enough opportunities. The auditions you’re getting from the P2Ps are mobbed and underpaid, and the ones from agents are highly competitive.
There is a better way: marketing directly to prospects.
The more people you reach out to, the more revenue you generate. The statistical correlation is .66, classified as moderate to strong. Data source: NAVA
Learn everything you need to know about how to start, grow, and maintain relationships directly with prospects.
Learn how to find quality prospects, how to reach out, what to say, how to say it, how to follow up and how often, what to say in follow ups, and more.
Learn how to build a marketing machine that scales your time so you can spend more of it on being a voice actor in the booth, not toiling away for hours a day looking for work.
The Master Plan is the most tested marketing curriculum in the industry. We didn’t just “put it out there.” We tested it with real voice actors in real time to understand what didn’t work, and we improved it.
Then we partnered with a major state university consultant who audited all of the content, added additional student testing, worksheets, guides, and tools to support the existing curriculum, and brought it in line with university standards.
No other VO marketing curriculum is as tested and academically sound as this one. Not even close.
No matter how good the curriculum is, you will hit a point where you’ll need help. Not if, when.
We’ve built an entire community of entrepreneurial peers who have learned the system, adapted it for their own businesses, and use it daily. We’re here to help you.
When you have a question, a problem, or a sticking point, you’ll have 2, 3, maybe more people who have had that same issue before help you. All using the same tools and processes you are.
All Master Plan students get lifetime VO Pro access.
Each week, we gather live with each other to give help to those who need it and receive help from those who can give it.
We solve problems by community. We support each other and help each other.
This is not one guy pontificating about the way things should be done. This is rubber-meets-the-road, real-world advice from people actively working the program and marketing their businesses every day.
Rest assured you’ll never feel alone in your journey.
The VO Freedom Master Plan is the most tested and developed marketing curriculum in the industry. Over 5 hours of video training content, resources, worksheets, guides and more…
Introduction
Module 1: Program Orientation
Module 2: The VO Freedom Master Plan Marketing Principles
Module 3: The Success Mindset
VOFMP Find Your Why Worksheet
VOFMP Mindset Quiz
VO Freedom Master Plan Recommended Books List
Module 4.1: Your Website – Strategies To Set Your Site Up for Success
Website Success Strategies Downloadable Summary Booklet
Website Pickups Policy Template
Module 4.2: LinkedIn – Optimizing Your Profile
LinkedIn Image Sizes Guide
Module 4.3 Email Sequencing and How To Structure Your Emails
Email Messaging Worksheet
Module 4.4: The 7 Most Common Client Responses and How To Reply To Them
Module 5.1: Targeting and Identifying the Right People
Top 50 Voice Actor Prospect Job Title Searches in LinkedIn
Module 5.2: Outreach Channels – LinkedIn vs. Cold Calling vs. Email
Module 5.3: Executing and Managing the Outreach Process
Module 5.4: Mastering Email Deliverability How to Avoid the SPAM Folder
Cold Email Deliverability Checklist
The VOFMP Wins Tracker
Module 6: Social Marketing
Module 7: Client Engagement and Onboarding
Module 8: Maintaining Strong Relationships
No matter how good a curriculum is, you will hit a point where you’ll need help. Not if, when.
We’ve built an entire community of entrepreneurial peers who have learned the system, adapted it for their own businesses, and use it daily. We’re here to help you.
The Private Master Plan Students-Only Section - Including a dedicated students-only forum, Master Plan-specific resources, a library of support videos, access to technical help, a student directory, and more. Basic VO Pro Members do not have access to this exclusive content.
Included Courses:
VO Rates 101 - $199 value
Misquoting rates can cost you thousands. In VO Rates 101, you’ll learn how to accurately quote the most common genres of voiceover, including broadcast work, non-broadcast including corporate, medical and technical narration, explainers, e-learning/corporate training, and audiobooks.
VO SEO - $199 value
Getting buried in search results is costing your voice over business revenue every day. By the end of this course, you will have a comprehensive understanding of SEO principles and be equipped to optimize your voice over website for better search visibility and higher ranking. You'll also have the tools necessary to keep up with changing SEO trends, ensuring your skills remain relevant as the digital landscape evolves.
The Drive - $149 value
The Drive is a 2-hour on-demand voiceover business course that has been crafted to save you years of fumbling. The Drive walks you through each element of the VO business and explains the best approaches to set your path for success as both an actor and an entrepreneur.
VO LLC - $19.99 value
Setting up your LLC can be a daunting and confusing task. So, we wrote the handbook for voice actors looking to set up their business legitimately and for success. VO LLC is written to provide voice actors with a step-by-step overview of the process to best form a Limited Liability Company (LLC) in the United States.
No matter where in America you live, VO LLC has got you covered.
Monthly Webinars - Enjoy deep discounts (often free!) on our monthly webinars. Normally $39 - $59/each. Plus, access to the entire Webinar Library
Performance Workout Groups - Commercial, Corporate/E-learning, and Audiobooks… Or start your own!
Members-only channels and community forum
Monthly AMAs (Ask Me Anythings) led by Paul
The Rates Room - Ask your toughest questions about rates and get answers from Paul and other top VO Pros.
15% off Tina Morasco’s Voiceover Library
20% off courses from VO Pro Coaches like Dervla Trainor, Carrie Olsen, Linda Bruno, Jordan Reynolds, and more coming soon…
Access to the Member Affiliate Program which earns you commissions on member referrals
Access to the VO Pro Member Directory
Peer-to-peer direct and group messaging with other members
Weekly program coaching calls for life
Each week, we gather live with each other to give help to those who need it and receive help from those who can give it.
We solve problems by community. We support each other and help each other.
This is not one guy pontificating about the way things should be done. This is rubber-meets-the-road, real-world advice from people actively working the program and marketing their businesses every day.
When you have a question, a problem, or a sticking point, you’ll have 2, 3, maybe more people who have had that same issue before help you. All using the same tools and processes you are.
Rest assured you’ll never feel alone in your journey.
The VO Freedom Master Plan is the only tested and proven voiceover marketing program in existence. The initial course was tested live with 25 voice actors and that feedback, both immediate and post-session, was incorporated into the curriculum.
We didn’t stop there.
We partnered with a major university online and distance learning consultant, an expert in the field of online learning. All the content was audited and adjusted where needed and new content, resources, tools, guides, worksheets, and more were added.
It is the only course in the voice over industry with such testing and university-level instructional development.
This program is for pro voice actors actively seeking work, either part-time or full-time. You have pro demos and a solid website.
If you’re part of the 76% of voice actors making less than $50k/year (Source: NAVA) this program is built for you.
If you’re already established and doing well, but relying on agents or P2Ps, this program will help you stabilize and grow your business through direct relationships with clients.
Local and some regional commercials
All types of corporate work
Medical and technical narration
Live announce
Audiobooks
Promo and imaging
Tiers 2 (dealer association) and 3 (dealer) automotive
Telephony
Airport, museum, and kiosk announcement/narration
Cinema, events, and trade show work
WHAT GENRES OF WORK DOES DIRECT MARKETING NOT WORK WELL FOR?
National commercials
Non-indy video games, animation, and anime
Tier 1 (manufacturer) automotive
Major network promo
Business in these genres is still done through casting directors and talent agents.
TO BE READY FOR THIS PROGRAM, YOU SHOULD HAVE YOUR INITIAL BASELINE PERFORMANCE TRAINING, 2 PRO DEMOS, AND A PRO VO WEBSITE.
If you do not have those yet, but will have them all ready in the next 6 months, now is a good time to enroll.
DIY demos do not qualify.
Profiles on casting platforms do not qualify.
And finally, you must be willing to invest in yourself and put in the work. Building a stabile clientele with sufficient recurring work takes consistent daily action over for months and years, not days and weeks. We can show you how, but we cannot do the work for you.
No.
We teach no voice over performance or audio production in this program. The program focuses solely on the marketing and business aspects of voice over with the goal of growing your business and generating consistent booking, business, and income.
The online curriculum is self-paced (asynchronous) and can take anywhere from 6-8 weeks to several months to complete based on a student’s available time and method.
To be clear, the core of each module is video and there is a little over 5.5 hours of video training, but it’s the work that the course requires which takes the bulk of the time invested.
Yes.
You’ll have lifetime access.
Program cohorts are periodic. To join the waitlist for the next cohort, register here: https://training.vopro.pro/vofmp-waitlist-next/
The curriculum is online and asynchronous, meaning that you can log in and work the curriculum anytime day or night, from anywhere in the world.
Everyone learns differently.
You have total control over how and when you learn. Go at your own pace and in your own time.
“The other courses, and I’ve bought them all, tell you what to do. Paul is the only one who shows you how.”
