Voice over blog with useful information and strategies on the business of voice over, the voiceover industry, how to get voice-over clients, how to grow your voice-over business, voice over marketing, professional development, personal development, and more. For a list of recommended industry blogs, click here.
We have a very passive industry. We suck at marketing ourselves. We’d much rather sail hundreds of auditions into the ether on the pay-to-plays than sit down and do the work to reach out to people.
Here are the three biggest mistakes you’re likely making in your voice-over marketing and why you’re making them.
Read MoreIt can be very confusing trying to figure out how to handle casting notices that come in that are well below the going rates.
This week, I thought it might be useful to show two real-world examples I’ve received very recently as well as my actual responses so that you can see how to handle these less than ideal requests.
Read MoreBack in February, I recapped my research talking to almost 70 voice actors last Fall, and announced the development and launch of The VO Freedom Master Plan (VOFMP).
Here’s an update on what’s happening right now.
Read MoreIn this post, we’re going to talk about how to engage prospects who have potential projects (hot leads), and how to properly set and manage expectations to that we can provide a quality experience for that client so that they will be more inclined to work with us again.
Read MoreThere’s no way around it.
You can rationalize, make excuses, laugh it off, sweep it under the rug, and flat-out refuse to believe it.
The truth is (and there are very few truths in voice-over) it’s a numbers game.
One or two sit ups a day won’t make you fit.
Read MoreThe idea that you need to be everywhere all the time on social media is simply not true. And it’s not healthy for our industry because of the individual overwhelm and compromised quality of the collective content we’re producing.
Read MoreToo many times, we start to dream a dream, and we tell ourselves, “That’s impossible.” And too many times, we let ourselves believe that bullshit.
Read MoreWe do the work. We build the habits required. We put in the time, training, sweat, failure, education, and long hours. We do the hard shit. We do what it takes.
And when we do that consistently and long enough, eventually, we see improvement. Progress. Successes. We start to achieve the goals we set for ourselves. We have those days you just can’t beat when we get those gigs that just make your whole day, or week, or month.
And a funny thing happens along the way…
Read MoreI know things are dark for you right now. I get it. I’ve been through it. There was a time I literally did not know where the rent was gonna come from. I’ve had those sleepless nights. And there are many that have had it way tougher than I and made it through.
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