The VO Pro Blog is your go-to resource for voice actors who are done winging it.
We serve up real-world strategies for growing a profitable voiceover business—without relying on casting sites or waiting for someone to “discover” you.
Whether you’re just starting out or scaling up, this blog delivers actionable insights on voice over marketing, how to get voice over clients, building direct relationships with buyers, pricing your work, professional development, personal growth, and navigating the modern voiceover industry like a pro.
From email outreach scripts to mindset reframes, we go beyond fluff and give you practical tools that actually move the needle.
New posts drop weekly.
Start here. Stay sharp. And stay booked.
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There seems to be a lot of confusion over voice acting, branding, voice over logo design, and the distinction between a logo and brand identity for voice over. And in this post, we'll answer a ton of questions about a logo and branding for voice actors.
Read MoreThere’s a great moral throwdown in the original Jurassic Park movie when Ian Malcolm, (Jeff Goldblum) tells the park founder, John Hammond (Richard Attenborough), “Your scientists were so preoccupied with whether or not they could, they didn't stop to think if they should.”
As so it is with DIY voice-over demos: Just because you can, doesn’t mean you should.
Read MoreMost of us mistakenly tend to focus on external threats to our well-being. We endlessly worry about the things that could do harm to us, that threaten our physical, psychological, social, or financial well-being. Psychologists call this rumination.
The problem with focusing on the external is that we waste an inordinate amount of time and useless energy on things we can’t control.
Read MoreA fellow voice actor recently reached out to me on LinkedIn:
Hey Paul!
I was wondering if you had a quick minute to help me price a VO project. I'm not great at pricing things, tbh, and I don't know what to do with the GVAA rate guide when it comes to multiple usages. I could really use your guidance!
It's a [foreign] production company that's doing a [category] campaign. They want a :90 script with multiple cut downs, a :20 script, 5 years, worldwide, all media.
I'd love your thoughts on this!
Let’s discuss the All-Media Buyout.
Read MoreI’ve been pretty vocal on social media about so-called “coaches” in this business who purport that Fiverr, Upwork, Craigslist (for chrissakes), and the like are the key to a career as a professional voice actor.
My problem is not with these sites. My problem is with the scarcity mindset and the so-called “coaches” who teach it.
Read MoreIf you’re a voice actor long enough, and you’re reaching out to enough people daily, no matter how diligent you are about targeting the right people, occasionally, rarely, (one in hundreds or thousands), you will get a nasty, mean, or otherwise rude response.
Read MoreWe have a very passive industry. We suck at marketing ourselves. We’d much rather sail hundreds of auditions into the ether on the pay-to-plays than sit down and do the work to reach out to people.
Here are the three biggest mistakes you’re likely making in your voice-over marketing and why you’re making them.
Read MoreIt can be very confusing trying to figure out how to handle casting notices that come in that are well below the going rates.
This week, I thought it might be useful to show two real-world examples I’ve received very recently as well as my actual responses so that you can see how to handle these less than ideal requests.
Read MoreBack in February, I recapped my research talking to almost 70 voice actors last Fall, and announced the development and launch of The VO Freedom Master Plan (VOFMP).
Here’s an update on what’s happening right now.
Read More
