Voice over blog with useful information and strategies on the business of voice over, the voiceover industry, how to get voice-over clients, how to grow your voice-over business, voice over marketing, professional development, personal development, and more. For a list of recommended industry blogs, click here.
Voice actors are petrified of marketing their services. Today, we’re going to get into what those fears are, why they exist, and why they’re complete and utter B.S. We’ll talk about some of the misconceptions around sales and marketing your voice over business, and what sales and marketing really are at their core.
Read MoreThe voice over industry is like a roller coaster on steroids right now, thanks to the generative AI boom, recent SAG-AFTRA and ACTRA strikes, and a bunch of other factors shaking things up.
You’re here because you want to know where to focus your energy and where to maybe pump the brakes a bit. So, let’s dive in and break it all down, no BS, just the facts.
Read MoreCarin Gilfry, founder of Voice Actors of New York City and co-founder of the National Association of Voice Actors, discusses the Vocation and eVocation conferences, whether Voices is listening to voice actors, the impact of AI on the voiceover industry, and the work of NAVA in advocating for voice actors.
She points out the need for legislation to protect voice actors' biometric data and right of publicity, and highlights the importance of authentic representation and casting practices.
Carin also shares her passion for voice acting and her desire to explore more opportunities in video games and animation.
Read MoreTo be a successful business, you have to have great clients. What are great clients? They are ones that understand the value you provide, pay you well, and send you a lot of recurring work. We’re not talking about getting one-off jobs here. Any trained monkey can do that.
That means strong relationships with great partners. Obvious, right?
But not so obvious is HOW to get great clients, HOW to build strong relationships with great partners.
Today, I’m going to give you my Top 6 Ways to Get Great Clients and Keep Them.
Read MoreThom Pinto is one of the most accomplished voice actors of the last 30 years. In a rare interview, Thom sits down with me and discusses his experience and success in various genres, including commercials, promos, in-show narration, and movie trailers.
He talks about the importance of versatility and the ability to adapt to different genres and shares insights into the challenges and strategies for each genre, such as storytelling in promos, tailoring the voice to the network in in-show narration, and capturing the essence of the drama in movie trailers.
He also discusses the joy he finds in teaching and helping others succeed in the industry.
This is our interview with the great and kind Thom Pinto.
Read MoreLet’s face it, the vast majority of the marketing you do to grow your business is online. We live in an age where it’s completely normal, NAY natural, to start and grow relationships digitally through social media, LinkedIn, and so on.
That’s exactly why networking, yes, live and in real life, is especially relevant in today’s digital age.
There is no better way to start and grow real, human relationships than in-person networking. There is no better way to leave a lasting impression.
Read MoreI'm so happy today to chat with my friend, Mark RIder, as he shares his journey from radio to voiceover and his experiences in the industry.
Rider stresses the importance of having a diverse skill set and not limiting oneself to one genre and discusses the need for passion, talent, action, associations, and faith in order to achieve success.
He also highlights the significance of evaluating and communicating with agents to ensure a fruitful partnership.
The conversation concludes with a funny story about a plastic duck.
Bet you didn't see that comin'.
Read MoreHere are 8 Brutally honest, No B.S. truths about voice over that all new beginners need to know. It you had a room of 10 pro voice actors, I’d venture to say that 9 out of 10 would agree on these truths.
Are there are exceptions to all of these? Yes. But they are very rare. They are edge cases and by far not the norm.
Knowing these truths up front will save you years of sifting through hot garbage that is coated in snake oil, coated in sugar, and fried to a deep, dark brown.
So put your big girl panties on and listen up.
Read MoreToday we welcome voice actor, head of UVT Coaching, and my one-time coach, Terry Daniel. Terry discusses his journey in the voiceover industry and his experience as a coach. He shares how he got into coaching and the importance of training with coaches who are still booking voiceover work.
Terry also talks about the obstacles people face when starting in voiceover, including fear and impatience. He emphasizes the need for patience and hard work in building a successful voiceover career.
We also touch on the challenges of navigating the abundance of information and misinformation in the industry and Terry shares his experience with amusement park work and his goals for the future, including directing commercial sessions.
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