Posts in business development
Confidence with No (or Little) Experience

One of the most common concerns for new voice actors as they begin their voice-over journeys is, “I don’t have any (or very few) credits to my name. I haven’t worked with anyone (or very many) clients yet. How do I still market myself and what do I do?”

It’s the classic college grad’s dilemma, right? “How will anyone hire me with no experience and if no one hires me how will I get any experience?”

Read More
Talking to Voice Actors: Their Biggest Frustrations and Fears (updated)

As I’ve written, I spent just about all last Fall talking to as many voice actors as I possibly could.

One of the things I was most curious about was what are the biggest frustrations voice actors face in today’s world. This was my way of trying to find out what’s holding people back, what do they find vexing, and what do they need help with.

Read More
Planning Your Next Year – Goals Are Not Enough

Setting goals is nice. The problem is, that’s where most people stop. Goal setting is merely a starting point.

Goals are nothing but directional headers. Every team, even the worst team in the league, wants to win the Championship. It’s not the goal that separates the winners from the losers. This notion that better goals produce better outcomes is hogwash.

Read More
Finding Your Niche - A Venn Diagram

Not all the work you do will be in the sweet spot if you expect to have a successful business. But that’s not the point. Often the work you do will be outside your niche, especially as you expand your competency in more genres.

The point is knowing what work satisfies all three criteria for you in order to determine the work that you’ll spend most of your time, effort, and resources pursuing.

The work offered to you will somewhat differ from the work you pursue.

Read More