Talking to 60 Voice Actors in 60 Days

I’ve had the sense for the last two to three years, well before the pandemic, that there are a lot of folks struggling in this business. I feel like we do a really good job as an industry of getting people trained up on acting, technique, and performance, and we get them enough training to be able to competently record, edit, and deliver a quality audio voice track in a room that’s treated and sounds professional.

And then we send these freshly trained voice actors out into the world and wish them luck.

And they go, “Uh… ok…. What do I do now?”

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Finding Your Niche - A Venn Diagram

Not all the work you do will be in the sweet spot if you expect to have a successful business. But that’s not the point. Often the work you do will be outside your niche, especially as you expand your competency in more genres.

The point is knowing what work satisfies all three criteria for you in order to determine the work that you’ll spend most of your time, effort, and resources pursuing.

The work offered to you will somewhat differ from the work you pursue.

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Habits, The Iron Man, and the 80% Rule

The Pareto Principle says that for many outcomes, roughly 80% of consequences come from 20% of causes. Other names for this principle are the 80/20 rule and the law of the vital few. For me, prospecting is one of the vital few. In fact, I’d say in my case prospecting has more of a 90/10 effect. It’s 10% of my time that leads to 90% of my success.

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Should I Get Source-Connect?

One of the questions I get often from students is, “What is Source-Connect and should I get it”?

Source-Connect is a digital connection application for remote audio recording and monitoring, voice-over, and ADR recording. Essentially, it’s an app you can download and buy a license to (either outright or via monthly subscription) that allows you to connect to other Source-Connect studios worldwide.

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