My original hypothesis that people are getting stuck and quitting is very real. There is commonality around the frustrations and sticking points. The problem is definable.
Which means the solution is definable.
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One of the most common concerns for new voice actors as they begin their voice-over journeys is, “I don’t have any (or very few) credits to my name. I haven’t worked with anyone (or very many) clients yet. How do I still market myself and what do I do?”
It’s the classic college grad’s dilemma, right? “How will anyone hire me with no experience and if no one hires me how will I get any experience?”
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We’re highly adept at blaming external circumstances and other people, and not so good at looking inward, analyzing our beliefs about ourselves and the world, and adopting… choosing… beliefs that free us and allow us to realize our potential.
True for humans. True for voice actors and freelancers.
But how do limiting beliefs show up in our psyches and businesses as voice actors? Here are some examples…
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“I’m having trouble consistently training 3 times a week, and once or twice makes no sense, and surely going more will be even more challenging, right?”
Wrong.
Enter, The 100% Rule.
The 100% Rule is a paradox. It says that 100% commitment is in reality easier than 98% commitment.
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Motivation is the emotion, the feeling, that drives your actions.
The problem with emotions is, as powerful as they can be, they’re fleeting. Temporary. Some than longer than others. They wax and wane. They’re inconsistent. And when what drives your actions is inconsistent, your actions themselves can’t help but be inconsistent.
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As I’ve written, I spent just about all last Fall talking to as many voice actors as I possibly could.
One of the things I was most curious about was what are the biggest frustrations voice actors face in today’s world. This was my way of trying to find out what’s holding people back, what do they find vexing, and what do they need help with.
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Entrepreneurship and freelancing have stretched me and forced me to grow in ways I never imagined and often scared the hell out of me, both for which I am eternally grateful. I’ve learned so much about myself that in the almost 50 years before becoming a full-time voice actor I never knew.
As we turn to the new year, I have some things I wish for you. Where appropriate, I’ve listed a book that helped teach me that lesson.
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Businesses, especially businesses who sell to other businesses (B2Bs) set their own rates as the seller at whatever they deem necessary, within what the market will tolerate. They don’t go groveling to their customers every year and beg.
Many voice actors and freelancers, the overwhelming majority of whom have likely been employees at some point, carry this submissive seller mindset into setting and maintaining professional rates.
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Setting goals is nice. The problem is, that’s where most people stop. Goal setting is merely a starting point.
Goals are nothing but directional headers. Every team, even the worst team in the league, wants to win the Championship. It’s not the goal that separates the winners from the losers. This notion that better goals produce better outcomes is hogwash.
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