Voice over blog with useful information and strategies on the business of voice over, the voiceover industry, how to get voice-over clients, how to grow your voice-over business, voice over marketing, professional development, personal development, and more.
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Businesses, especially businesses who sell to other businesses (B2Bs) set their own rates as the seller at whatever they deem necessary, within what the market will tolerate. They don’t go groveling to their customers every year and beg.
Many voice actors and freelancers, the overwhelming majority of whom have likely been employees at some point, carry this submissive seller mindset into setting and maintaining professional rates.
Read MoreSetting goals is nice. The problem is, that’s where most people stop. Goal setting is merely a starting point.
Goals are nothing but directional headers. Every team, even the worst team in the league, wants to win the Championship. It’s not the goal that separates the winners from the losers. This notion that better goals produce better outcomes is hogwash.
Read MoreA couple of weeks ago, I detailed why I set out to chat with 60 voice actors in 60 days. I'm at about 80% of my goal so far.
I haven’t analyzed, or even really peeked at the data, yet, so what I’m about to tell you is subjective and anecdotal based solely on my impressions.
So far, here’s some of what I’m learning…
Read MoreI’ve had the sense for the last two to three years, well before the pandemic, that there are a lot of folks struggling in this business. I feel like we do a really good job as an industry of getting people trained up on acting, technique, and performance, and we get them enough training to be able to competently record, edit, and deliver a quality audio voice track in a room that’s treated and sounds professional.
And then we send these freshly trained voice actors out into the world and wish them luck.
And they go, “Uh… ok…. What do I do now?”
Read MoreNot all the work you do will be in the sweet spot if you expect to have a successful business. But that’s not the point. Often the work you do will be outside your niche, especially as you expand your competency in more genres.
The point is knowing what work satisfies all three criteria for you in order to determine the work that you’ll spend most of your time, effort, and resources pursuing.
The work offered to you will somewhat differ from the work you pursue.
Read MoreI recently came across a video on YouTube by a voice talent whose stance was that it’s ok to charge $5 for a voice-over in certain circumstances, notably for new voice talent who wanted to get potential buyers to “try” or “sample” their wares.
Good idea? Not if you want to be in business.
Read MoreThe Pareto Principle says that for many outcomes, roughly 80% of consequences come from 20% of causes. Other names for this principle are the 80/20 rule and the law of the vital few. For me, prospecting is one of the vital few. In fact, I’d say in my case prospecting has more of a 90/10 effect. It’s 10% of my time that leads to 90% of my success.
Read MoreIt’s not the mic.
It’s not the audio interface.
It’s not how your room is treated, or which DAW you use. It’s not how much you practice and it’s now how much coaching or how reputable and effective your coach is.
The most important factor in the success of your voiceover business is…
Read MoreI ended last week with an unfortunate call. My first clue was the email signature of the person in which they listed 11 companies of which they are the CEO and Chairman, 10 of which included the word "International." Classic puffery.
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